Viral Marketing Idea for Conor and the Crossworlds by Kevin Gerard

In my radio interview with Kevin on Monday ( we talked about promotion and he mentioned a neat viral marketing idea that he uses and I wanted to share it with you.

This is one of many devious promotion tricks I use to spread the word about Conor.

If you go to Conor’s home page – – you’ll see a banner at the top. It says:

If you click these links in the website, you’ll see the Battle Ranks, just as they are listed in the books. There are four warrior levels on either side:

Circle of Evil:
Shadow Warriors
Council of Seven:

Readers can e-mail me and ask to become part of the Council of Seven or the Circle of Evil. I send them certificates I make myself, and I start them at the bottom level. If they want to rise in the ranks, this is what I tell them. Get one friend to e-mail me and I’ll raise you to the third level. Get five friends to e-mail me and you go to the second level. Get ten friends to contact me and you go to the top, either a Destroyer or a Creator, and I make a cool anagram out of their name and put it on the certificate.

It’s a cool way to keep readers engaged, and get the friends involved as well.

Kevin Gerard
The Conor and the Crossworlds Series

Virtual Book Tour – Conor and the Crossworlds by Kevin Gerard

Kevin Gerard’s virtual tour to promote Conor and the Crossworlds Book 3 – begins on November 3rd and extends through the entire month. His tour is posted at the bottom of this page.

Themes, Topics and Perspective Audience for the Conor and the Crossworlds Series

There are a number of the themes and topics included in Conor and the Croosworlds series. These include:

• Trust – locking eyes with a 3000 pound flying cougar and not running
• Life journey – following the cougar through a series of perilous adventures
• Courage – fighting a demon twenty times your size to save the cougar
• Awe – watching a creator materialize in your home
• Wonder – meeting the other giant cats and the Lord of the Champions
• Thrill – using the Champions’ powers to fight immense destroyers
• Terror – witnessing the destruction of your home town by an evil warrior
• Hope – using the magic left by a seeker to find the five keys of the creators
• Anguish – realizing your failure as a powerful destroyer imprisons you
• Disbelief – Freed from a prison of darkness after two long years
• Perseverance – journeying against long odds to find the Champions
• Valor – leading the Champions into battle in the shadow world
• Shock – abruptly discovering that one last journey awaits you
• Dread – leaving your love after rescuing her from the shadow world
• Self-sacrifice – allowing events to unfold that save everyone but yourself

About Conor and the Crossworlds

Conor and the Crossworlds series. This series opens with book 1, Conor and the Crossworlds, when 10-year-old Conor Jameson unconsciously calls forth the power of the crossworlds creators who send the mystical beast, Purugama, to accompany the boy on a fantastic journey into the realm of the crosswords. This immense collection of mystical worlds connects by organic “corridors” that allow creators, champions, seekers, and at the other end of the spectrum, destroyers, shadow warriors, slayers and keepers to travel between worlds as easily as Conor walks between the rooms of his home. In book 2, Peril in the Corridors, the story continues when Conor and his huge mentor disturb the integrity of the crossworlds corridors, and must join the Lord of the Crossworlds Champions, Maya, on a mission to repair them, with all of creation hanging in the balance. In book 3, Surviving an Altered World (due to be released in December 2008), Conor and Janine Cochran, two everyday high school students find themselves caught in a race to save an altered world after Conor ignores his mentors’ warnings and divulges secrets about his past.

About the Author:

While still teaching at the university, Kevin Gerard spends the bulk of his time writing for publication. The Conor and the Crossworlds series provided the main impetus for his decision to permanently extricate himself from formal employment.

“Stepping away from full-time work was the best decision I ever made. Writing this story has given me tremendous personal satisfaction, and it has shown me an avenue for expression I will always treasure.”

Kevin Gerard lives in San Diego, California, with his wife and four children. He teaches sociology and statistics for the California State University. When not writing or teaching, Mr. Gerard enjoys walking the grounds at the San Diego Zoo, golfing with his father, hitting the waves and his favorite pizza hangout with his brother, nieces and nephews, and loving his wife and kids. He also enjoys playing Halo on the internet; look for him in the rocket games as Drazian, the destroyer in the first Conor and the Crossworlds adventure, Breaking the Barrier.

Conor and the Crossworlds Contest

Visit his website and click on the contest video for exciting details regarding The Hunt for the Five Keys of the Creators which begins in January

Would you like a preview of Conor and the Crossworlds? Click here to download your FREE ebook that gives you details about the series and the opening chapters of each book.

Links to Excerpts:
Link to excerpt from Book One:

Link to excerpt from Book Two:

Link to excerpt from Book Three:

Website Address:

Primary Blog:

Schedule for Conor and the Crossworlds

November 5 – Great New Books Reviewed —

November 6 – Connect With Your Teens

November 7 – It’s All In the Setting –

November 10 – Joyce Anthony –

November 11 – Joyce Anthony –

November 12 – Joyce Anthony –

November 13 – Joyce Anthony –

November 14 – Circle of Friends Books

November 17 – Pumping Your Muse Fantasy Writer –

November 18 – Queen of Convolution –

November 19 – Angela Verdenius –

November 21 – Underground Controversy –

November 24 – Promo 101 Create and Promote Blog Talk Radio

November 26 – In Detail With Nikki Leigh –

November 27 Book Hookup – Review Book 1 –

November 28 Book Hookup – Review Book 2 –

Teens Read Too —

%d bloggers like this: