Authors – Selling Your Books and Gaining Visibility is as Close as Your Keyboard

Years ago being an author meant you would write a book, get published (if you were lucky) and hope for the best when it came to selling and gaining visibility for you and your masterpiece. That is unless you had star status or were a professional speaker who could sell from the platform or to your existing client base.

Countless authors romanced the idea of going on a world tour with their book, being the star author in bookstore after bookstore with lines of eager fans clamoring to purchase an autographed copy of their book.

Like numerous other authors, with my first book I was convinced I would miraculously be discovered, appear on all the top television talk shows, be swept away by a major publisher and live happily ever after with my world famous book. The dream went as far as me living a solitary life in a rural community, on a nice piece of land, near a river or lake, a mystery to the residents of the local town.

Like most authors’ my dream quickly soured when I realized the truth of what it meant to be an author. There was little if any budget for book tours, publishers (if you could even get one) didn’t proactively promote our books above and beyond a short-lived attempt, and most authors would rather scale the side of mountain than speak in front an audience.

I had the good fortune of being a professional speaker, so scaling a mountainside was not something I could see myself doing at any point in my future. Yet, selling books was still a matter of schlepping boxes from location to location in hopes of selling out at each venue.

Fast forward to today. Having a world tour is now at close as any author’s computer keyboard and telephone. With the onslaught of teleseminars, social networks and social media marketing there are so many options for authors that certainly didn’t exist when I published my first book well over a decade ago.

Between social networks, blogging, guest blogging, joint venture book launches, web radio, teleseminars, and webinars to name but a few choices, an author can create their own very successful book tour. With a bit of ingenuity, focus and commitment, it is now feasible for an author to take a book from total obscurity to a global virtual book tour in what used to be an impossible timeframe and within a very low budget compared to what it would have cost for even one book tour in the past.

The best part of all is the playing field has been leveled due to the Internet. And even if the author doesn’t have the time, skill set or desire to host their own tour, there are experts who specialize in coordinating virtual book tours (hint – one leading expert is as close as the owner of this blog).

Myself, I do have the skill set, but I also know that at times it is actually more cost and time effective to contract an expert rather than coordinating it myself.

However, if you want to organize your own tour, here are a few considerations. One, who is your reader? Resist the temptation to say, “Everyone.” In the world of marketing, we say, “If everyone is your market, then no one is your market.”

Next, determine where your reader “hangs out”. What social networks do they belong to? What forums do they frequent? What web radio programs might they listen to? Who do you know (or could you know) who has a similar readership reach as those readers you are trying to reach who could do a feature blog posting on you or help to otherwise promote your book?

Begin now to formulate the answers to these important questions.  Within the answers lie the opportunity to invest your time and efforts gaining targeted visibility and sales without having to schlep books in the trunk of your car to location after location.

Kathleen Gage is known as the Street Smarts Marketer. She is the author of four books, dozens of eBased information products and teleseminars. Kathleen works with speakers, authors, coaches and consultants teaching  them how to gain visibility for their products and service.

She lives in a small rural community on what she calls her “little piece of heaven” across from a picturesque river where she is a mystery to the people in her town. She attributes her good fortune of being able to reside where she does to the power of the Internet to market her books and other products.

To learn how to effectively market yourself by way of the Internet, click here to join Kathleen’s Street Smarts Marketing VIP Club.

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Meet the Promo 101 Promotional Services Staff

We’re making some changes at Promo 101 Promotional Service – you may have noticed the new banner and that is just a small change. I’m putting together details about some new services that we’re offering — these will be posted soon.


Nikki Leigh – Owner Promo 101 Virtual Blog Tours
Award Winning & Best Selling Fiction & Non Fiction Author
& Publicist

Nikki Leigh began as an idea in a teenager’s mind. At about 14, she wanted to be an author and she wanted to write under the name Nikki Leigh. It took over 20 years, before Nikki met the world. She is from the Shenandoah Valley of Virginia.

“I want to convey time, place and character details to my readers. I choose my settings carefully and want people to understand what the setting and history contributes to the story.” Her love of the coast, history and lighthouses is apparent in her stories. On a trip to Cape Ann with her brother, Chris, she found the location for the Misty Cove series. The rugged land, hard working people and rich history were too compelling to ignore. Cape Ann and Gloucester, Massachusetts are featured in Stormy View, Widow’s Walk (Book One), Lady Lightkeeper (Book Two) and Stormy View.

“My first mystery, Lilah and the Locket, is set along the Outer Banks of NC and literally at the base of Cape Hatteras. There is extensive local history and color woven into the story. I did that to help convey the time and place to readers. Other local events will be featured in upcoming books in the Outer Banks series.”

Award winning fiction and non fiction author, Nikki Leigh, provides Web 2.0 and Social Media Marketing services. Nikki brings over 17 years of promotional experience and over 9 years of online promotional experience to each project. She works with her clients to help them establish and/or build their online presence and helps them learn to identify and reach the correct target market for their promotion. Promo 101 Virtual Blog Tours and Promotional Services are always open to finding new ways to help you learn to promote more effectively. In addition to business books and novels, Nikki Leigh is the author of Book Promo 101 and Book Promo 201. For much more information, visit www.nikkileigh.com and www.virtualblogtour.blogspot.com.

Book Promo 101 – Basics of Book Promotion and Book Promo 201 – Use Web 2.0 and the Internet to Promote are Nikki’s latest books. She created these to share her promotional background with authors. Promo 101 includes tips and suggestions to help the beginning book promoter or the more experienced promoter to build a solid foundation for their promotional work. There are review questions at the end of each chapter to help the author to learn more. Promo 201 reveals many details about how to use social networks, social bookmarking, book trailers, podcasting, blogs, branding and much more, including hundreds of free internet resources. For details about the promotional services that Nikki offers, visit her promotional services page – www.nikkileigh.com/promo.htm.

Promo 101 http://www.nikkileigh.com/book_promo_101.htm
Promo 201http://www.nikkileigh.com/book_promo_201.htm

Nikki is the Owner of Promo 101 Promotional Services
Social Media Coordinator for Loveology Universitywww.loveologyuniversity.com
Head of Social Media Marketing for Happier Coupleswww.happiercouples.com



Stephanie Ward – Promo 101 Virtual Tours – Tour Coordinator

Stephanie Marshall Ward was born and raised in Greenville, N.C. She has been an avid reader and aspiring writer since she was very small child. After graduating from the University of N.C. at Chapel Hill, she did a brief stint as a reporter and staff writer for a small local newspaper. She became convinced she was meant to play a role in helping people change their lives, rather than just observing and reporting on them. Therefore, she returned to school in her hometown and completed a degree in counseling.

While working her way through graduate school as a departmental research assistant, she was discovered to have editing skills. Her professors frequently used her to edit papers they had written for publication in professional journals. Thus, thanks to the “publish or perish” system, Stephanie discovered a love of editing. She also – much to her own surprise – placed second in a national writing contest sponsored by a professional journal.

Stephanie lives in the beautiful Shenandoah Valley of Virginia with her husband. She has had what she likes to call eclectic professional experience: raising children, developing prevention programs for “at-risk” kids, counseling youth and families, helping library patrons with literary selections, and running a home-based day care business. She is a tour coordinator for Promo 101 Virtual Blog Tours and a writing coach with Write at Home, which offers tutorial writing classes to middle- and high-school students. She is also a home schooling mom to three children, an avid reader, a writer, and a book blogger, and she was a featured writer for the Life Without School E-Zine.


Mitzi Rae – Promo 101 Tour Coordinator and Social Media Publicist

Mitzi is the pen name for an author who has ghostwritten hundreds of articles and she is now spreading her wings and dabbling in erotic fiction. She is the owner of Shed Your Inhibitions Press (http://1romanceebooks.com/shed-your-inhibitions/aff_19.html). At this point she is working on a series of short seduction stories, which are being published as ebooks. And she hopes to release the collection in print when they are complete. Mitzi also has an extensive background in promotional work and she uses that for her work and also for Promo 101 clients. In addition, she is studying at Loveology University to become a master sexpert and eventually a love coach. You can’t imagine the story ideas that come from the lesson. For much more information about Mitzi – visit her blog www.shedyourinhibitions.com and she can be found at – www.twitter.com/shedinhibitions and http://www.facebook.com/profile.php?100000067793560.

Donna Sundblad – Promo 101 Virtual Tours – Tour Coordinator
Donna is an editor for a several sites, is a freelance writer and a published author.

Donna Sundblad enjoys life as a wife, mother, and grandmother. She’s the eldest of seven and the great-great granddaughter of a Native American named Little Beetle. Little Beetle’s people were a blend of Chippewa and Mingo and lived in West Virginia. She decided to leave her culture and took on the name Ida M. Biddle. When she married a white fur trader named Marshall Prickett, their joining was not accepted by either culture, but they forged a new life together.

Donna’s love of family, belief in God, interest in her Native American heritage and her love of fantasy and science fiction all influence her writing. Her fertile background shines through her YA fantasy novel Windwalker which opens hundreds of years in the past when the Stygian race welcomes the pale-skinned, diseased-riddled Jonnick to their shores despite prophetic warnings of future harm to the Land and their culture. Neither side is aware of the concealed powers of darkness that disembark with the refugees. Subsequent generations of conflict draw deep lines of division between the two cultures, neither aware that the spirit of the Mage lives within the Jonnick queen.

“What’s fun for me,” Donna says, “is that both of my fantasy novels came about through following the prompts and exercises found in my creative writing book, Pumping Your Muse.”

Her second novel, Beyond the Fifth Gate, due out in September 2008 and features her first female protagonist who races against time to journey though five mystical gates to return to her homeworld to free her people from the bondage of a conquering race of incectoids.

Donna also writes inspirational non-fiction and is published in several anthologies including Life Savors published by Tyndale. Her articles have also appeared in The Writer Magazine, You and Me – America’s Medical Magazine, and more. Her varied freelance career also includes work as a regular contributor and site editor at LoveToKnow, and responsibilities as the Fantasy Topic Editor at Inspired Author. She serves as a Tour Coordinator for Promo 101 Virtual Blog Tours and is the Senior Non-Fiction Editor and a Senior Fantasy Editor at ePress-online. A transplanted Midwesterner, she now lives in rural NW Georgia where she enjoys life with her husband, gardening and learning more about the local wildlife.

Dan Fogelberg CD Tour Starts Thursday!

The Dan Fogelberg CD Virtual Tour starts Thursday!

This is a 2-CD set with an interview by Fred Migliore with Dan
& a lot of his best songs!

It is easy listening for sure! Get your copy at http://fmodyssey.com today!

Kelly Kravitz- Blog Tour Coordinator
Follow me on Twitter- http://twitter.com/groovybooks
Follow Promo 101 Virtual Tours on Twitter – http://www.twitter.com/litekepr
Visit http://www.virtualblogtour.blogspot.com for all tour information

Virtual Tour Stops Thursday and Friday

Thursday September 18 –

Read a press release about Bobby’s Diner in a local online newspaper –

www.pnwlocalnews.com/sanjuans/isw/entertainment/28315534.html

Winton Churchill will be featured in the Self Growth Self Help Books newsletter next week, take a minute to subscribe to get your copy – visit www.selfgrowth.com to subscribe to the newsletter.

Friday September 19 –

Susan is blogging on the Coffee Times – Coffee Thoughts blog – http://coffeetimeromance.com/CoffeeThoughts/

Winton Churchill visit White Wolf Investing today http://whitewolfinvesting.blogspot.com

Winton Churchill will be featured in the Self Growth Self Help Books newsletter next week, take a minute to subscribe to get your copy – visit www.selfgrowth.com to subscribe to the newsletter.

For the most up to date information for all tours, visit www.virtualblogtour.blogspot.com

Nikki Leigh – Award winning Author & Publicist

Book Promo 101 – http://www.nikkileigh.com
Follow Me on Twitter – www.twitter.com/litekepr

Meet the Promo 101 Tour Coordinators

I thought it would be nice to introduce you to the people behind the scenes. Following you will learn more about what we do.

Nikki Leigh – Tour Coordinator
Owner Promo 101 Virtual Blog Tours & Publicist
Award Winning & Best Selling Fiction & Non Fiction Author

Nikki Leigh began as an idea in a teenager’s mind. At about 14, she wanted to be an author and she wanted to write under the name Nikki Leigh. It took over 20 years, but she eventually “became” Nikki Leigh. She is from the Shenandoah Valley of Virginia.

“I want to convey time, place and character details to my readers. I choose my settings carefully and want people to understand what the setting and history contributes to the story.”

Her love of the coast, history and lighthouses is apparent in her stories. On a trip to Cape Ann with her brother, Chris, she found the location for the Misty Cove series. The rugged land, hard working people and rich history were too compelling to ignore. Cape Ann and Gloucester, Massachusetts are featured in Stormy View, Widow’s Walk (Book One), Lady Lightkeeper (Book Two) and Stormy Shores.

“My first mystery, Lilah and the Locket, is set along the Outer Banks of NC and literally at the base of Cape Hatteras. There is extensive local history and color woven into the story. I did that to help convey the time and place to readers. Other local events will be featured in upcoming books in the Outer Banks series.”

She owns a consulting and promotional business under her real name. Shri has 21 years of business management and 15 years of marketing experience. This knowledge was used to create books and articles for business managers. This experience is valuable to her business and promotional clients. She has four business and restaurant books in print. Visit http://www.nikkileigh.com/biz_books_4_sale.htm for full details. Her business website is www.sandcconsulting.com

Book Promo 101 – Basics of Book Promotion is Nikki’s latest book. She created it to share her promotional background with authors. It includes tips and suggestions to help the beginning book promoter or the more experienced promoter. There are review questions at the end of each chapter to help the author to learn more. For additional information about promotion and Book Promo 101 feel free to visit Nikki blog – Muze’s Musings. The link is: http://muzesmusings.blogspot.com/. For details about the promotional services that Nikki offers, visit her promotional services page – www.nikkileigh.com/promo.htm


Donna Sundblad –
Promo 101 Virtual Blog Tours – Tour Coordinator
Donna is an editor for a several sites, is a freelance writer and a published author.

Donna Sundblad enjoys life as a wife, mother, and grandmother. She’s the eldest of seven and the great-great granddaughter of a Native American named Little Beetle. Little Beetle’s people were a blend of Chippewa and Mingo and lived in West Virginia. She decided to leave her culture and took on the name Ida M. Biddle. When she married a white fur trader named Marshall Prickett, their joining was not accepted by either culture, but they forged a new life together.

Donna’s love of family, belief in God, interest in her Native American heritage and her love of fantasy and science fiction all influence her writing. Her fertile background shines through her YA fantasy novel Windwalker which opens hundreds of years in the past when the Stygian race welcomes the pale-skinned, diseased-riddled Jonnick to their shores despite prophetic warnings of future harm to the Land and their culture. Neither side is aware of the concealed powers of darkness that disembark with the refugees. Subsequent generations of conflict draw deep lines of division between the two cultures, neither aware that the spirit of the Mage lives within the Jonnick queen.

“What’s fun for me,” Donna says, “is that both of my fantasy novels came about through following the prompts and exercises found in my creative writing book, Pumping Your Muse.”

Her second novel, Beyond the Fifth Gate, due out in September 2008 and features her first female protagonist who races against time to journey though five mystical gates to return to her homeworld to free her people from the bondage of a conquering race of incectoids.

Donna also writes inspirational non-fiction and is published in several anthologies including Life Savors published by Tyndale. Her articles have also appeared in The Writer Magazine, You and Me – America’s Medical Magazine, and more. Her varied freelance career also includes work as a regular contributor and site editor at LoveToKnow, and responsibilities as the Fantasy Topic Editor at Inspired Author. She serves as a Tour Coordinator for Promo 101 Virtual Blog Tours and is the Senior Non-Fiction Editor and a Senior Fantasy Editor at ePress-online. A transplanted Midwesterner, she now lives in rural NW Georgia where she enjoys life with her husband, gardening and learning more about the local wildlife.

Meet the Promo 101 Virtual Tour Coordinators

I thought it would be nice to introduce you to the people behind the scenes. Following you will learn more about what we do.

Nikki Leigh – Tour Coordinator
Owner Promo 101 Virtual Blog Tours & Publicist
Award Winning & Best Selling Fiction & Non Fiction Author

Nikki Leigh began as an idea in a teenager’s mind. At about 14, she wanted to be an author and she wanted to write under the name Nikki Leigh. It took over 20 years, but she eventually “became” Nikki Leigh. She is from the Shenandoah Valley of Virginia.

“I want to convey time, place and character details to my readers. I choose my settings carefully and want people to understand what the setting and history contributes to the story.”

Her love of the coast, history and lighthouses is apparent in her stories. On a trip to Cape Ann with her brother, Chris, she found the location for the Misty Cove series. The rugged land, hard working people and rich history were too compelling to ignore. Cape Ann and Gloucester, Massachusetts are featured in Stormy View, Widow’s Walk (Book One), Lady Lightkeeper (Book Two) and Stormy Shores.

“My first mystery, Lilah and the Locket, is set along the Outer Banks of NC and literally at the base of Cape Hatteras. There is extensive local history and color woven into the story. I did that to help convey the time and place to readers. Other local events will be featured in upcoming books in the Outer Banks series.”

She owns a consulting and promotional business under her real name. Shri has 21 years of business management and 17 years of marketing experience. This knowledge was used to create books and articles for business managers. This experience is valuable to her business and promotional clients. She has four business and restaurant books in print. Visit http://www.nikkileigh.com/biz_books_4_sale.htm for full details. Her business website is www.sandcconsulting.com

Book Promo 101 – Basics of Book Promotion and Book Promo 201 – Use Web 2.0 and the Internet to Promote are Nikki’s latest books. She created these to share her promotional background with authors. Promo 101 includes tips and suggestions to help the beginning book promoter or the more experienced promoter to build a solid foundation for their promotional work. There are review questions at the end of each chapter to help the author to learn more. Promo 201 reveals many details about how to use social networks, social bookmarking, book trailers, podcasting, blogs, branding and much more, including hundreds of free internet resources. For details about the promotional services that Nikki offers, visit her promotional services page – www.nikkileigh.com/promo.htm.

Promo 101 http://www.nikkileigh.com/book_promo_101.htm
Promo 201http://www.nikkileigh.com/book_promo_201.htm


Donna Sundblad –
Promo 101 Virtual Tours – Tour Coordinator
Donna is an editor for a several sites, is a freelance writer and a published author.

Donna Sundblad enjoys life as a wife, mother, and grandmother. She’s the eldest of seven and the great-great granddaughter of a Native American named Little Beetle. Little Beetle’s people were a blend of Chippewa and Mingo and lived in West Virginia. She decided to leave her culture and took on the name Ida M. Biddle. When she married a white fur trader named Marshall Prickett, their joining was not accepted by either culture, but they forged a new life together.

Donna’s love of family, belief in God, interest in her Native American heritage and her love of fantasy and science fiction all influence her writing. Her fertile background shines through her YA fantasy novel Windwalker which opens hundreds of years in the past when the Stygian race welcomes the pale-skinned, diseased-riddled Jonnick to their shores despite prophetic warnings of future harm to the Land and their culture. Neither side is aware of the concealed powers of darkness that disembark with the refugees. Subsequent generations of conflict draw deep lines of division between the two cultures, neither aware that the spirit of the Mage lives within the Jonnick queen.

“What’s fun for me,” Donna says, “is that both of my fantasy novels came about through following the prompts and exercises found in my creative writing book, Pumping Your Muse.”

Her second novel, Beyond the Fifth Gate, due out in September 2008 and features her first female protagonist who races against time to journey though five mystical gates to return to her homeworld to free her people from the bondage of a conquering race of incectoids.

Donna also writes inspirational non-fiction and is published in several anthologies including Life Savors published by Tyndale. Her articles have also appeared in The Writer Magazine, You and Me – America’s Medical Magazine, and more. Her varied freelance career also includes work as a regular contributor and site editor at LoveToKnow, and responsibilities as the Fantasy Topic Editor at Inspired Author. She serves as a Tour Coordinator for Promo 101 Virtual Blog Tours and is the Senior Non-Fiction Editor and a Senior Fantasy Editor at ePress-online. A transplanted Midwesterner, she now lives in rural NW Georgia where she enjoys life with her husband, gardening and learning more about the local wildlife.

Dyan Garris Talks About Her Book Promotion

You have been invited to share your promotional experience with others.

Your Name: Dyan Garris

1. Where you are from and where are you now?

I was born in Illinois. I live now in Arizona and Florida.

2. How did you get started writing?

I’ve been writing ever since I can remember. I wrote a children’s book when I was seventeen.

3. What do you do when you are not writing?

I swim every day. I love to walk as well. When I’m not writing books I’m writing and playing music. I’m a professional psychic. Everything works together.

4. What would readers like to know about you?

I don’t know, but they can ask me and I’ll probably answer.

5. What inspired your first book?

I had an Old English sheepdog that my little brother was fascinated with. I wrote him a little book about the dog’s adventures.

6. How many books have you written?

Six.

7. What are the titles of your books and what genres are they?

My genre is all Metaphysical Self-Help. The titles are:
Voice of the Angels – A Healing Journey Spiritual Cards
Voice of the Angels – A Healing Journey – The Journal (for use with the cards)
Voice of the Angels – Meditation Journal (for use with my CD series of music and meditation)
Voice of the Angels – Talk To Your Food! Intuitive Cooking
Fish Tale of Woe – Lost at Sea (A small story with a very big message)
Money and Manifesting

8. How do you decide on that topic or genre?

My work is all self-help. It chose me.

9. How do you manage to keep yourself focused and on track?

Being a clairvoyant counselor, I focus for a living. If I couldn’t focus I wouldn’t have any clients. It’s simply a matter of quieting the chatter of the conscious mind. It’s a mindful focus. I’ve had a lot of practice.

10. Do you write to make money or for the love of writing?

Of course I have to teach you something while answering this question. We do not “make” money. Money is energy. We create an open pathway for the energy of money to flow to us. I write because I have something to teach and I love to do it. When the creative pathway is open the money follows. It’s energy.

11. What are some traditional methods of marketing you have used?

The key to marketing is distribution. You can have the best book in the world and if nobody can find it you won’t be selling very many copies of it. Amazon is great, Baker and Taylor/Barnes & Noble are all very important. Author signings are wonderful ways to connect with people. Radio interviews should be at the top of anyone’s list as well.

12. What are some unique methods of marketing you have used?

The Virtual Book Tour is the most unique thing I’ve done in terms of marketing. It’s great fun.

13. Do you sell through a website? If so, what’s the address? If not, why not?

Yes, websites should be one portal of distribution. I have about 15 websites. The main site is www.voiceoftheangels.com There is a lot going on there. I write a Daily Channeled Message there. For my music one of the main sites is www.myspace.com/voiceoftheangels

14. Where can people order your books?

People can order my books through Amazon.com, any traditional bookstore, or through my website.

15. What format are your books – e-book, print, audio etc?

Right now they are just in print, however, I’m working on getting them into e-books.

16. Will you write more books?

No, Money and Manifesting is the last one for now. It’s at the top of the toolbox of tools for spiritual growth and transformation that I’m almost finished building.

17. What do you have in the works now?

I have two more items that go in the toolbox. One is a DVD animation. The other is another music CD that will vibrate to the eighth chakra. The existing CDs are a series of music and meditation CDs that each vibrate to chakras one through seven.

18. What does the future hold for you and your books?

Looking into my crystal ball, I see…..oh, that would be absolutely no fun to peer in on my future. I’ll just let it unfold.

19. What was the most successful thing you did to promote your books?

I’m doing it. The Virtual Book Tour is just great for book promotion. I’m also very fond of author signings because I like to connect with people directly.

20. What was the least successful thing you did to promote your books?

Well, again, it all depends upon how you define “successful”. To me there is no success and no failure. Those are simply perceptions and usually they are someone else’s perceptions. In my definition of success everything is simply an opportunity.

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.


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