Crisis Management Plan for Business

Donna Sunblad  introduces Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, at Love to know. http://business.lovetoknow.com/wiki/Crisis_Management_Plan_for_Business

Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206


Jonathan Bernstein: Keeping the Wolves at Bay: Media Training – Author interview

Blog Business World interviews  Jonathan L. Bernstein’s new book, Keeping The Wolves At Bay: Media Training, a book that deals with developing media savvy. http://blogbusinessworld.blogspot.com/2010/06/jonathan-bernstein-keeping-wolves-at.html

Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206


Keeping the Wolves at Bay: Media Training by Jonathan Bernstein – Book review

Blog Business World reviews  Jonathan L. Bernstein’s new book, Keeping The Wolves At Bay: Media Training, a book that deals with developing media savvy. http://blogbusinessworld.blogspot.com/2010/06/keeping-wolves-at-bay-media-training-by.html

Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206

Jonathan Bernstein at the Circle of Friends

Authors and the media is the topic today — if you’re an author, how can you work with the media, how can you get the media’s attention and can you get exposure out of someone else’s crisis —- get the answers here.

Jonathan Bernstein visits the Circle of Friends  Blog today.
http://circleoffriendsbooks.blogspot.com/

Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206

Use Creativity Correctly in Your Media Relations

Jonathan Bernstein visits the Creative Learning Centre Blog today.
http://blogs.clc.co.nz/LearningStyles/archive/2010/06/24/use-creativity-correctly-in-your-media-relations.aspx
Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206


Top Three Mistakes People Make When Dealing with the Media (And How to Avoid Them) by Jonathan Bernstein

Cheryl Maladrinos at The Book Connection http://thebookconnectionccm.blogspot.com/2010/06/top-three-mistakes-people-make-when.html

Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training visits Cheryl Maladrinos at The Book Connection. He is sharing a guest post titled “The Top Three Mistakes People Make When Dealing With the Media and How to Avoid Them.”

Jonathan Bernstein is a former journalist and a veteran of five years in U.S. Army Military Intelligence covert operations.  He is also publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”
We invite you to join us for the Keeping the Wolves at Bay virtual tour. The schedule and more details can be found at https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/. For more information and to get your copy, visit http://www.thecrisismanager.com/ or http://www.amazon.com/Keeping-Wolves-Bay-Media-Training/dp/1450582206

The 10 Commandments of the Entrepreneurial Author

I just saw this on David Hancock’s blog and had to share. What do you think of the entrepreneurial author’s ten commandments??

The 10 Commandments of the Entrepreneurial Author

1. Create books, products and services that you can market with pride and passion.
2. Remember that you are in the service of your ideas, your books and your readers.
3. Establish an annual marketing budget that reflects your belief in the importance of marketing and enables you to carry out your promotion plan.
4. Devote the same time, energy and imagination to promoting your books every day that you devoted to writing them.
5. Foster and sustain warm, giving relationships with your networks.
6. Maintain the perspective of a one-person multimedia, multinational conglomerate when you make decisions about writing and promoting your books.
7. Be a lifelong learner in your field and in learning to market your business so you remain competitive.
8. Use state-of-the-art techniques and technology to serve your readers better.
9. Recommend competitors’ books if they will meet readers’ needs in ways that yours don’t.
10. Practice “co-opetition” by seeking ways to benefit from collaborating with your competitors.

Of course, give more than your readers expect, which is why I’m going to do the same with 10 more…
11. Always over deliver with the content of your books, seminars, talks, etc.
12. Make your marketing efforts creative and consistent enough to position yourself as one of the top authors in your field.
13. Welcome change as an opportunity to find ideas and improve your business and your life.
14. Make selling your books to new readers the start of a lifelong relationship.
15. Encourage readers to contact you, and regard this as an opportunity to serve them, to help attract new readers through word of mouth and to publicize everything you can offer them.
16. Welcome the chance to say thank you and reward those who help you.
17. Let your decisions reflect harmonious short- and long-term personal and professional goals that make you eager to get up in the morning.
18. Ask the people involved with your books and your business to help you keep these commandments.
19. Strive to create harmony between what you think, say and do, without crossing the line between being righteous and self-righteous.
20. Understand that marketing begins once you’ve made the sale and that a mind numbing 68 percent of all business lost is due to apathy after the sale.

Originally posted at http://morganjamespublishing.ning.com/profiles/blogs/the-10-commandments-of-the?xgs=1

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