12 Benefits of Social Media Marketing

12 Benefits of Social Media Marketing

By Nikki Leigh

Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.

Which of these benefits appeal to you?


  • Generating global sales

  • Building relationships is an important part of the social media puzzle
  • Generate a buzz about your business and products
  • Reach your target audience
  • Get information about you and your business to many people
  • Create links back to your site, blog etc – we bookmark your website pages & articles
  • Let customers & potential customers to learn more about you, your business & products
  • Help online visitors get to know the person behind the business or other product
  • Search engines love blogs & social sites. Your information gets to search engines quick
  • Give people the opportunity to communicate with you through the various sites
  • Comments can give you the chance to see what your social sites are thinking
  • Build credibility and increase visibility

Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.

For more details of some social media options Promo 101 offers – http://virtualblogtour.blogspot.com/2009/06/establish-and-automate-your-social.html

For more information about social media marketing – I recommend Book Promo 201: Harness the Power of Web 2.0 and Social Media Marketing – www.nikkileigh.com/book_promo_201.htm or http://www.amazon.com/Book-Promo-201-Internet-Marketing/dp/159431716X

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