Getting So Much Done

Just had to drop in for a minute to let you know what I’ve been doing 🙂 I’m getting so many things done that I wanted to do – but couldn’t find the time.

I have a blog that was created just to promote my novel – Lilah and the Locket ( and it generates hits on my website every month. But I wanted a blog where I could blog about the next book in the series – you’re welcome to take a look and get a sneak peak at my next novel –

I also have wanted to move the author promotional interviews to a new blog and since I learned how to export and import blog content on Blogger — its very easy and quick — that gave me the perfect tool to move those interviews –

Then, I’ve noticed that there will be many things that I want to add to Book Promo 201 – but that would hold up the release of the book forever – so what about creating a blog where I can post new things as I discover them. The blog will be a great follow up resource for people who buy either of my books and could entice people to buy the books in the future 🙂 This blog will contain my promotional articles, some announcements and follow up promotional tips and articles —

Next – I need a blog to promote the Misty Cove Series — will keep you posted about that one.

Nikki Leigh

When Opportunity Knocks… Will You Be Ready

“When Opportunity Knocks 2.0… Will You Be Ready?”

Week One of Four Weeks to Help You Learn to Sell More Books with Web 2.0

Michele Price (owner – A Third Mind and Co-Founder and Nikki Leigh (owner – Promo 101 Virtual Blog Tours) are teaming up to re-launch 2.0. To kick things off they are beginning a four week series of calls about utilizing Web 2.0 and social media marketing to Sell More Books. The topic for the first week is “When Opportunity Knocks 2.0… Will You Be Ready?” Utilizing social networking sites, blogs, and much more are something that we always recommend to clients – but first, are you ready for the additional “targeted” traffic? This week, we’ll start at the very beginning and discuss some of the basics. Once we help you “get ready” for opportunity, we’ll walk you through ways to generate leads and Sell More Books.

For more information about these calls, you can visit my BlogTalkRadio show page –

This is the link directly to the show information for Monday September 15 –

UPCOMING SHOW: 9/15/2008 5:00 PM
Host Name: Nikki Leigh

Co-host Name: Michelle Price
Show Name: When Opportunity Knocks 2.0… Will You Be Ready?
Show Length: 1 Hour
Show Description: Join Michelle Price and Nikki Leigh as they help you understand more about Web 2.0. What is Web 2.0? Why it is important to you? How can it make a difference in your book sales? This is the first session in a four week series to address this topic. For much more information, visit

You can visit the link above and click the reminder button and BlogTalkRadio will send you a reminder before the show. During the call, people can call in and ask questions or go into the chat room and send your question. If you can’t be with us during the live show, you can visit and listen to the show later. You can even download a copy to listen later.

In upcoming weeks we’ll talk about more specific aspects of Web 2.0 as applied to authors, speakers and information marketers – you don’t want to miss any of these calls, if you want to learn how to Sell More Books.

To Your Success!

Nikki Leigh and Michelle Price

Get Your Feet Wet By Hosting Someone on a Tour

Have you heard about virtual blog tours? If you read the Promo 101 Virtual Blog Tour blog – then you are familiar with the idea, but you might not really understand what happens “behind the scenes”. There are several ways to learn more. I have a FREE e-book available for download. The link to download the e-book is in the top left corner of each page of my website – There is also a download link on in the top right corner of each page.

Anyone who is curious about how a virtual book tour works can be a host for other tours. I’m always looking for tour hosts. If you know anyone who would should be added to the notification mailing list about new tours, email nikki_leigh22939 at

Being a tour host provides promotion for the blog host. If you are looking for a free and easy way to generate some additional traffic to your blog, you should consider being a virtual tour host. Participating will also give people an idea of how part of the tour works. People who are interested, are welcome to contact me for more information.

These are some of the questions I would ask a person who wants to be a blog host. There are always other options, but these ideas will give you some examples of ways a person can host a person during their tour.

• Name and email for the blog contact
• Website or blog address
• E-mail address to send a PDF of the book for the host to read if needed
• How many visitors does the blog get weekly or monthly and their Google page rank
• How many members are on your forum or message board (if using a forum)
• What sort of books or topics does the person want to host – fiction, non-fiction, specific genres or topics?
• Are there are sort of books, products or services would you prefer not to host? If so, what types.
• Do they want to do an interview, a review or something else? (I encourage creativity.)
• Would you prefer a guest host about a specific type of information
• Do you have a place to host a chat and would that be productive for the person who is touring

This is very important —–

I am always hunting for blogs that are not writing oriented. For example, right now, I’m working on tours that focus on:
business leadership
Vietnam air rescue
military family
faith in a battle zone

and much more. For these tours, I’m looking for blogs and blog owners or newsletters etc that discuss these topics. So, if you’re interested, but your blog doesn’t focus on books – we should still talk. (This list changes monthly, so stay in touch.)

Each blog, newsletter, radio show, forum, website etc that participates in a virtual tour is promoted in the online schedule and in daily promotional posts that are posted on many sites online. This is a free, fun and easy way to meet new people and to promote your site.

Nikki Leigh
Award Winning Author & Publicist
Owner Promo 101 Virtual Blog Tours

What is a Virtual Blog Tour?

Definition of a Virtual Blog Tour

Simply, a virtual blog tour is a cyber “tour” which includes various blogs, websites, radio shows, newsletters etc. These sites usually have themes that are included in the book and are promoted on the tour. This “tour” gives authors the chance to reach many people as they travel the blog-o-sphere.

A tour contains a set of blog, website interviews, reviews or guest posts etc that are posted on a series of sites during a set amount of time. Various blog owners host you and many ask you interview questions about your book or they may request that you write a piece about a specific part or element of your book.

Virtual blog tours are a wonderful alternative to a “live” bookstore tour. A bookstore tour can be very expensive, consume a lot of your time, take you away from your family and job and there is no guarantee that it will be successful. A blog tour can be done from home and in your pajamas if that’s what you prefer.

In these days with sky rocketing gas and travel charges, is there a better and more eco-friendly way to promote our books, or other products and services? Each day we hear the price of gas has hit an “all time high”. Those words don’t seem to mean much anymore. Unfortunately, any “all time high” will be obsolete within a day or two. We each battle the cost of driving and traveling every day. So, what is an author to do if they want to do a book tour to promote their book? The environmentally conscious answer is – a virtual book tour. There are many benefits to a virtual book tour over a brick and mortar store tour. These benefits include:


· Conserve gas


· Save money


· Stay home with family


· No need to leave job in order to tour

Benefits of a Blog

  1. Build credibility and increase visibility

  2. One of the key things people want to do with a blog tour is to generate sales

  3. Generate a buzz about your book

  4. Reach your target audience

  5. Get information about you and your books to many people in a short period of time

  6. Create additional links to your site

  7. Promote their book

  8. Let readers and potential readers to learn more about you and your books

  9. Help blog readers get to know the person behind the book or other product

  10. Search engines love blogs and your information gets to search engines immediately

  11. Give people the opportunity to communicate with you

  12. Comments can give you the chance to see what your blog readers are thinking

For much more information about blog tours, visit my site to download a copy of The Insider’s Guide to Virtual Book Tours.

For details about virtual blog tour options – visit

Fiction Imitates Life – Van Gogh Missing from Heist – and in Miniature

Fiction Imitates Life – Van Gogh Missing from Heist – and in Miniature

Police were still searching Monday for three masked men responsible for the daring heist of four Impressionist paintings Sunday from a private art museum in Zurich. The paintings, valued at $163 million, included works by Cezanne, Degas, Monet and Van Gogh. The burglary follows on the heels of an earlier theft, also in Zurich, of two Picassos on loan from Germany.

In a case of fiction imitating real life, the search for another missing Van Gogh is the focus of “SEARCHING FOR A STARRY NIGHT,” A Miniature Art Mystery by Christine Verstraete, coming in May from Quake/Echelon Press, LLC. The missing painting is a miniature replica of Van Gogh’s famous work, “The Starry Night.”

In SEARCHING FOR A STARRY NIGHT, Sam and her best friend, Lita, with the help of a mischievous Dachshund named Petey, try to find the missing painting so Sam’s mother can get it to the museum, where it belongs.

Spooky family secrets unfold, Petey digs up an ancient curse, and Sam fears her friendship with her best friend is doomed.

Can she find the miniature masterpiece before it’s too late?

Will she and her best friend, Lita, go home forever friends – or enemies?

Art Recovered! And…. was it a protest? See

SEARCHING FOR A STARRY NIGHT will be published in May ’08 from Quake/Echelon Press, LLC, ISBN: 978-1-59080-579-4

Contact: Christine Verstraete

Virtual Book Tour Schedules

This page contains links to a variety of blog tour schedules and I’ll add more tours to this list.

Virtual Tour Sample Schedules and Tour Home Pages

C J Scarlet – The Kindness Cure (November and December)

Tony “Tony Nap” Napoli – My Father, My Don (November)

Gurutej – Four Kundalini Yoga DVD’s (November and December)

Dyan Garris – Doors to the Soul (Automatic Chakra Balancing DVD) November & December

Mark Tewart – How to be a Sales Superstar (November and December)

Kevin Gerard – Conor and the Crossworlds Book Three (November)

Lili Fournier – Quest For Success (PBS DVD) – October

MaAnna Stephenson – The Sage Age (October)

Shobhan Bantwal – The Forbidden Daughter (Month of October)

Winton Churchill – Email Marketing for Complex Sales Cycles (September 15th – October 15th)

Susan Wingate – Bobby’s Diner (E-book Release)

Hugh Ballou – Transforming Power (July 28th – August 29th)

Dave Richardson – Vietnam Air Rescues (Touring in August)

Mirella Patzer Promotes Her Medieval/Adventure/Romance – Bloodstone Castle

Karen Salmansohn – The Bounce Back Book (May 27th to June 30th)

Dyan Garris – Radio Tour to Promote Her Healing Journey Toolbox (June through August 14)
Jill Lublin Author of
Get Noticed… Get Referrals

Jim Musgrave Author of The President’s Parasite

Dyan Garris – Money and Manifesting

Earl Ofari Hutchinson – The Ethnic Presidency Blog Blitz

Patricia Guthrie – In the Arms of the Enemy

Christie Gabour Atwood – Three Feet Under: Journal of a Midlife Crisis

Yvonne Perry – Right to Recover

Promote Books On Forums

What if you could offer a convenient online promotional avenue which would let potential readers talk with you? This could give them a way to ask questions and get additional information about you and your books. Wouldn’t this be another way to establish your credibility and to communicate with interested readers?

Help Readers Learn About Your Books

One issue with online book purchasing is that you cannot pick it up and flip through the pages. When I go to the store, I like to be able to ask questions. This is an advantage of dealing with a brick and mortar store. You can go into the store and ask the salesperson all your questions. That is lacking with most online businesses. How can you overcome this problem? One of the easiest ways is through an online promotional message board.

Free Online Promotional Message Boards

Here are some of the free online services which you can use:

These are some free forums that you can use:

There are several ways to offer this service to your visitors and readers. Many authors I know have online message boards to give readers a chance to “talk” with them. The link for the message board is prominently placed on their website and usually it is placed within their signature block.

Learn To Use Online Sites to Promote Authors

Online promotional boards are a great place to hold chats. Readers can come to the web page or respond through their email. It is very easy to answer questions or post some questions for your readers. This is also a wonderful and free way to distribute your newsletter, if you have one. The board can help you create a mailing list for your readers and fans.

This can work for you as well. What can you offer to your potential customers that will be of value and that will keep you in their mind? Do you have any suggestions or ideas on how to offer more to your customers? Visit our promotional forum and we can brainstorm your ideas.

Nikki Leigh
Author of Book Promo 101 Series

Effective Promotion With Online Chats

An effective way to promote your books is through the use of online message boards. These boards can also be used for chats with writers and readers. This is a great way to get acquainted with potential readers and other authors. If you want to discuss the release of a new book, reviews, an appearance or any other event or news, this is a great way to share information with others.

Promote Your Author Message Board

You can invite readers and authors to join your message board. This gives them a chance to ask you questions. Visitors can post questions which you should answer promptly. You can also schedule specific times to be online and chat with your visitors. These can be once a week or once a month and for an hour or more at a time. This will show your willingness to communicate with your visitors.

Learn To Educate Readers About Your Books

This is a great way to build your credibility and to educate your customers. There are many uses for the message board in between chats. The photo files can display pictures of your book covers, pictures of the setting and possibly pictures or sketches of how you envision your characters. The files section can hold details about your novels.

This can include:

  • Character Bios
  • Setting Details
  • Additional background that doesn’t appear in the story.
  • Reviews for your books.
  • Comments from readers.

There are many uses for the files and photo sections. The possibilities are only limited by your imagination.

Book Promotion Requires Time

Keep in mind that it takes time to build up the membership on your message board. It also takes time to get people to join your chats. However, the beauty of the message board is that its available twenty four hours a day and seven days a week. People can visit at any time to read the messages and to learn from you. Your visitors will also be able to read old chat messages at any time.

You can set a signature block for each message that is posted. It would be effective to include your book titles, release dates, availability, website address and your contact information. This is subtle, but would be sent out with every message. A long drawn out message could turn people away from your site, so keep it concise.

Nikki Leigh
Author of Book Promo 101 Series

Use the Internet to Promote Your Books

The internet offers incredible ways to promote your books. Millions of people log onto the internet each day and many of those people like to read. One wonderful aspect of the internet, is that many of the promotional opportunities are free or inexpensive. Also, the internet allows you to interact with potential readers all over the world.

Converse With Readers Online

The world wide web is a godsend for shy authors who promote their books. It is possible to share information about yourself and your books without having to see the person. You can post messages on message boards, forums or blogs and it offers the chance to hold discussions with readers. Online message boards, forums and chats are a very effective way to help new people learn about your books.

How To Create an Effective Writer Website

I feel that every author should have a website. However, it needs to be a well designed and effective website. When people visit your site, what will they see? Is it easy to navigate? What does that mean and how do you make it easier for people to learn about you? All these questions and many more will be answered for you.

Use Online Forums, Groups, Message Boards And More

There are author’s coalitions, writer’s groups and promotional groups on the internet. These are great ways to get the word out about your books. We’ll discuss what types of promotional groups are available and how to find the one that is right for you. I will provide information on this site to help you promote your books on your own.

Websites, blogs, forums, message boards, e-zines, newsletter, e-mail, affiliate programs and many other promotional opportunities are waiting for you to discover them. We’ll discuss ways to utilize these avenues to promote your books.

Nikki Leigh
Author of the Book Promo 101 Series

Online Marketing to Promote Books

Internet marketing includes promoting your writing. Promotion will enable people to become familiar with your site, your name and your books. This is how that awareness can help you:

More People Learn About Your Site = More Visitors and Hits for Your Site
More Visitors and Hits for Your Site = More Potential Sales

Sell Books With Online Promotion

That makes the idea of online promotion more interesting, doesn’t it? I’m sorry to be the one to tell you a sad truth. Effective promotion and marketing requires more than flipping a switch or wishing thinking. You will see many advertisements which claim to bring untold numbers of customers to your site – for a low monthly fee. They might, but the chance of these being people who actually need or want your books is slim. This is because they do not generate targeted, quality leads.

Authors Need To Invest Time in Promotion

The truth is that promotion takes time, effort and skill. There will also be some trial and error involved. Nothing works exactly the same for two or more authors. Any promotion must be suited to your books and must be effective with your website. This is one of the many reasons why a cookie cutter marketing method doesn’t work.

Learn That Book Promotion Is Not Instantaneous

Another truth is that book marketing is not an instantaneous thing. It takes time to put your plan in motion. Time is required to implement the elements of your marketing plan and they will take time to work. Search engines take time to crawl your site and then list your site. It isn’t impossible just don’t expect great results overnight

Look at promotion like an uphill journey. It takes effort and momentum to get to the top. Once you reach the top, you can enjoy the ride down.

Nikki Leigh
Author of Book Promo 101 Series

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