Posted on October 18, 2012 by quirkybookandfilmbuff
Author and blogger B.K. Walker shares a guest post by David LeRoy, author of The Siren of Paris, titled “The Full Monty Author,” in which he discusses the power of word of mouth marketing. Please read the article here: http://bkwalkerbooksetc.blogspot.com/2012/10/AuthorDavidLeRoy.html
Rich in historical detail and full of suspense, The Siren of Paris explores the journey of one American from medical student, to artist, to political prisoner at Buchenwald Concentration Camp during World War II.
Marc, a French born American student, never suspected that he would become trapped in German occupied France when he came to Paris in the summer of 1939 to study art. While smuggling a downed airman out of the American Hospital, through the Paris resistance underground, his life is plunged into total darkness when someone he trusts becomes a collaborator agent for the Gestapo. Marc then must fight to save his soul when he is banished to the “Fog and the Night” of Buchenwald, where he struggles with guilt over the consequences of having his trust betrayed.
The widespread popularity of social media, including Facebook, Twitter, and many others, makes this the perfect time to launch a business doing what you love, turning your passion into profit. Today business coach and author Christy Strauch is a guest at Street Smarts Marketing. At this site, Kathleen Gage offers internet marketing strategies for people who want to turn their expertise into profit. Please visit Kathleen and Christy at http://www.themarketingmindset.com/2010/02/turn-your-passion-into-profit-.html
Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. In addition she is president of Clarity To Business and has worked with over 300 small business owners, from artists to real estate agents, helping them do what they are passionate about – and make a profit.
Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.
Which of these benefits appeal to you?
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Generating global sales
Building relationships is an important part of the social media puzzle
Generate a buzz about your business and products
Reach your target audience
Get information about you and your business to many people
Create links back to your site, blog etc – we bookmark your website pages & articles
Let customers & potential customers to learn more about you, your business & products
Help online visitors get to know the person behind the business or other product
Search engines love blogs & social sites. Your information gets to search engines quick
Give people the opportunity to communicate with you through the various sites
Comments can give you the chance to see what your social sites are thinking
Build credibility and increase visibility
Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.
Imagine – using a cocktail as a promotional tool. Read on for details about the ingredients for this cocktail and how it has worked into the promotion of Cafe Tempest: Adventures on a Small Greek Island by Barbara Bonfigli
Retsina has been given a bad rap, starting about 500 b.c. when some picky Athenians turned up their Grecian noses at the scent and taste of pine resin. Being a readily availablenatural resource — pine forests were a lot more common in Greece than cork groves — it was used to seal traveling amphorae of white wine. These plugs of pine added a certain flavor to the wine — turpentine comes to mind here. Heroditus records no complaints back then. For a while it was even trendy to add a little pine mash to the freshly pressed grapes. But when the Turks began overrunning parts of Greece a few hundred years later, a legend grew that pine sap was added to the wine stores to spoil them for the invaders. That sealed retsina’s fate in the area of public relations — ’til now.
When I started going to Greece in the 80’s, the Turkish invasion theory had waned, and I was told that a bit of resin in your wine prevents a hangover in the hot, ubiquitous Greek sun; be sure to pack a bottle for your beach picnic. I wasn’t buying that, but I am buying retsina. The fact that I, a Californian born within sipping distance of the vineyards of Napa Valley, really like retsina, indicates that the ancients were on to something. Either that or it’s clear proof of reincarnation. That, however, is a another story…maybe the sequel to“Café Tempest: Adventures on a Small Greek Island.”
Publishing a book requires a thorough review. I discovered that my novel mentions retsina 34 times, not in a loving way. According to my protagonist Sarah, retsina can start your motorbike, remove nail polish, cure you of thought, and cause –what is it?– oh yes, memory loss. Unfair Sarah! I decided to correct this slander. For my first book party, held in a fancy Greek restaurant in New York City, I decided to create a cocktail based on retsina.A friend and I experimented with lots of ingredients (this is pure fun, by the way, as long as you’re not planning to drive anywhere.) We couldn’t get it quite right. Then the bartender at the restaurant added a little Samos, a sweet Greek dessert wine to our concoction. Bingo! The “Café Tempestini” was born.
We served it that first night, to a lot ofdiscerning i.e. highly skeptical — but brave– Greeks and they were amazed. The main ingredient is rather disguised of course, but you can still taste retsina in there. Now I mix a batch at every bookstore event, book party, dinner party. People adore it; and how it opens their ears and imaginations and wallets! Books are flying out the door.
To learn about Barbara Bonfigli and Café Tempest, feel free to visit any of these sites.
MaAnna Stephenson, author of the Just the FAQs ebook series, draws from her experience which includes two decades of technical writing, web design and marketing. If you like what you learn through this interview you can fine more information in her user-friendly guides related to the technical aspects of internet marketing and promotions.
When you visit MaAnna’s tour stop at Marketing Tips for Authors, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classeshttp://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
A Book Inside http://abookinside.blogspot.com/2009/07/do-you-need-website-ask-maanna.htmltalks to MaAnna Stephenson, author of the Just the FAQs ebooks series, about Just the FAQs – Blogs and Just the FAQs – RSS Feeds and how they help to dramatically reduce the learning curve of setting up a blog and adding RSS feeds with step-by-step directions to optimize and customize features of both.
The Just the FAQs series pulls from MaAnna’s experience which includes two decades of technical writing, web design and marketing. When you visit her tour stop at A Book Inside, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classeshttp://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
Want to know more about author MaAnna Stephenson and her user-friendly guides to the technical aspects of internet marketing and promotions? Stop by Books and Authorshttp://joyce-anthony.blogspot.com/2009/07/talking-with-maanna-stephenson.html to take advantage of MaAnna’s insights based on her Just the FAQs ebook series. MaAnna’s experience includes two decades of technical writing, web design and marketing for countless private clients and community groups. Be sure to visit this tour stop to learn about how you can purchase the series at a discount.
When you visit the tour stop leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classeshttp://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
• Where to start with blogging • A better understanding of RSS feeds • Building a web presence • How to cash in on the presence through article writing
The Just the FAQs series pull from MaAnna’s experience which includes two decades of technical writing, web design and marketing. When you visit her tour stop at Books and Authors, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classes http://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
The Writer Todayhttp://www.thewritertoday.com/2009/07/just-faqs-with-maanna-stephenson.html talks to MaAnna Stephenson, author of the Just the FAQs ebooks series, about her background and how her technical and creative sides complement each other and give her the unique ability to translate technology into language for creatively-minded folks.
The Just the FAQs series pull from MaAnna’s experience which includes two decades of technical writing, web design and marketing. When you visit her tour stop at The Writer Today, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classeshttp://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
These books pull from MaAnna’s experience which includes two decades of technical writing, web design and marketing. When you visit her tour stop at The New Author, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classeshttp://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.
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