The Heart of Marketing – Special Event Week Begins Monday

Promo 101 Virtual Tours is excited to announce a great new marketing book that we will promote the week of May 11 – 15. You may wonder why this is only a one week campaign – that is because the authors are doing an exciting Amazon best seller campaign. Each person that buys the book on May 14th will also get $1000’s of free gifts from their joint venture partners.

There is a very special event happening on Thursday — check back here for more information. You don’t want to miss this one —–


About The Heart of Marketing

“The Heart of Marketing” is a book about marketing. But more important, it’s a book about soft sell marketers, and their desire to market and sell their products and services online or off without compromising their personal and professional values or integrity. “The Heart of Marketing” emphasizes respecting people in the commercial marketplace without sacrificing the desire to create a large income and a substantial profit.


About Judith and Jim —

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketersassociation.org/

For More Information –

Additional Bio Informationhttp://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html

http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim_23.html

May 2009 – Judith and Jim – Amazon Blitz


Monday May 11 –


Joyce Anthony – http://joyce-anthony.blogspot.com/


Toni Lamotta – http://www.midlifemessages.com


Kim Freedman – http://catalystleadershipcoaching.com/blog


Billie Williams – http://printedwords.blogspot.com



Tuesday May 12 –


Joyce Anthony – http://joyce-anthony.blogspot.com/


Nikki Leigh interviews Judith Sherven, PhD and Jim Sniechowski, PhD are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing. You can tune into Promo 101 Create and Promote Radio – 4 pm EST Call in during the show (347)215-8201, listen online at http://www.blogtalkradio.com/nikkileigh/2009/05/12/Nikki-Leigh-Learns-About-The-Heart-of-Marketing or download and listen to the interview later. Download from the link shown above.


Toni Lamotta – http://www.midlifemessages.com



Wednesday May 13 –


Toni Lamotta – http://www.midlifemessages.com


Terri L White shares How Can Selling Be A Spiritual Service on her blog http://www.terrylwhitesblog.blogspot.com


MaAnna Stephenson – http://sageage.blogspot.com


Ray Edwards – http://RayEdwards.com


Billie Williams – http://printedwords.blogspot.com


Dianne Ascroft – www.dianneascroft.wordpress.com


Thursday May 14 –



Cheryl Malandrinos hosts Judith and Jim on her blog at

http://www.thebookconnectionccm.blogspot.com

Toni Lamotta – http://www.midlifemessages.com

Phil Harris – http://philipharris.blogspot.com – book and author info

Kim Freedman – http://catalystleadershipcoaching.com/blog


Paul at Career Czar – www.careerczar.wordpress.com


MaAnna Stephenson –
http://sageage.blogspot.com


Billie Williams –
http://printedwords.blogspot.com


Kathleen Gage – http://www.themarketingmindset.com/


Kathleen Gage – http://www.dailyawareness.com

Friday May 15 –


Toni Lamotta – http://www.midlifemessages.com


Phil Harris – http://philipharris.blogspot.com

Paul at Career Czar – www.careerczar.wordpress.com


Nikki Leigh shares a unique promotional tip from Judith and Jim – www.promo101articles.blogspot.com



Saturday May 16 –

Joyce Anthony – http://joyce-anthony.blogspot.com/

Heart of Marketing by Judith and Jim – Virtual Blog Tour


Promo 101 Virtual Tours is excited to announce a great new marketing book that we will promote the week of May 11 – 15. You may wonder why this is only a one week campaign – that is because the authors are doing an exciting Amazon best seller campaign. Each person that buys the book on May 14th will also get $1000’s of free gifts from their joint venture partners. We are coordinating a virtual blog tour during that week and it is very easy to participate. We can also let Judith and Jim know if you are interested in being considered for a spot in the joint venture. Take a look at the information listed below and let me know if this campaign is of interest to you. If you would like to talk about being part of this tour, contact me at nikki@nikkileigh.com

 

Nikki Leigh

www.nikkileigh.com

 

Virtual Blog Tour – There are a number of ways to participate in a tour

  1. Write a review for the book (we supply a copy of the book)
  2. Send interview questions for the author to answer (based on information from their blog, questions about their writing or the topic of their book).
  3. The author being a guest for a day – about their book, writing, background or book topics.
  4. Post an excerpt from the book.
  5. If you have a radio show or podcast, our authors love to do interviews.
  6. If you have another idea, let me know. I love promoting – outside the box.

 

 

About The Heart of Marketing

“The Heart of Marketing” is a book about marketing. But more important, it’s a book about soft sell marketers, and their desire to market and sell their products and services online or off without compromising their personal and professional values or integrity. “The Heart of Marketing” emphasizes respecting people in the commercial marketplace without sacrificing the desire to create a large income and a substantial profit.

 

Understanding if You are a Soft Sell Marketer – It’s all about the difference between ROI and ROE. Additional Book Details and ROI vs ROE Details – http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim.html

 People Who Need to Read

 


  • Marketers
  • Sales people of all stripes
  • Care-givers to teacher
  • Coaches
  • Therapist
  • MDs
  • Interior designer
  • Musicians
  • People who help others with life-experience shifts and life enhancement.

 

        Topics That Are Discussed in

 

  • The difference between ROI and ROE
  • Selling Is Spiritual Service
  • The interdependence of all human beings necessitating a shift in commerce
  • That the seller-buyer relationship is at the center of the commercial transaction.
  • The intent to resolve the conflict between care-giving and making money.
  • That on or offline, marketer is composed of two dimensions

 

About Judith and Jim —

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketerssassociation.org

Additional Bio Informationhttp://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html 

 

 

Virtual Book Tour – Mark Tewart Talks About His Book Promotion


Friday November 14

Today, Mark the salesman, shares information about his book promotion. What can you learn from a sales superstar about book promotion? http://bookpromo101.blogspot.com

For the most up to date information for all tours, visit www.virtualblogtour.blogspot.com

Nikki Leigh – Award winning Author & Publicist

Book Promo 101 – http://www.nikkileigh.com
Follow Promo 101 Virtual Tours on Twitter – www.twitter.com/litekepr

Qualities of a Writer Who Learns To Promote

All writers who want their book promotion to be effective should consider the key qualities of a great marketing person. Two of these qualities include:

Determination
Persistence

We’ll discuss curiosity and an open mind in another article. For now, let’s talk about determination and persistence. These are two qualities that some people believe are positive traits, while others consider them to be negative. But, depends on how you exhibit these qualities.

Effective Authors Show Determination

Determination and persistence are positive traits, but you can drive other people crazy if you are overly persistent or determined in an irritating way. Are you persistent or obnoxious? There is a big difference in those two traits. I was just talking to another writer today. We were discussing how persistence is necessary for writers. This applies to writing the book, submitting the work to publishers and/or agents and promoting the final product.

It Is Acceptable for Writers To Be Persistent

When you are persistent, you see a project through to the end or until you reach your goals.
However, how do you react when you approach someone and they are not interested? Do you continue to bother them and pester them even when they are clearly not interested? This can apply to agents, publishers, book stores owners and managers and many other people that you encounter when promoting your books.

Pushy Authors Are Not More Effective

There are very few people who respond in a positive way when they are pestered and badgered. They may agree to sell a couple of copies of your book to get rid of you, but they won’t work with you on a long term basis. But, will they make an effort to help promote your books? Or, will they make an effort to avoid you? It’s been known to happen.

You can get good results without being a pain. Be enthusiastic and persistent, but there are times when you need to learn to take no for an answer. Make the rejection positive by asking if there about the reasons why they aren’t interested. Use these comments to improve your approach or your book promotion.

Nikki Leigh
Author of Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm

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