Nikki Leigh Interviewed by the Career Czar About Virtual Tours and The Art of Promotion

Listen to Nikki Leigh, marketing expert, discuss virtual blog tours and the art of promotion on the Career Czar®! Listen to or download the show at – HTTP://WWW.CAREERCZAR.COM/MP3/CAREER071610.MP3 To find out more about Career Czar, visit www.careerczar.com

To find out more about Nikki, visit http://www.bookpromotionservices.com and http://www.nikkileigh.com. She is an award winning author of 12 books and she brings over 18 years of promotional experience to every project. Do you need an online presence for your business or do you need to learn how to expand, automate and use your presence more effectively? If you answered “yes” to either of those questions, contact Nikki@nikkileigh.com

Authors – Selling Your Books and Gaining Visibility is as Close as Your Keyboard

Years ago being an author meant you would write a book, get published (if you were lucky) and hope for the best when it came to selling and gaining visibility for you and your masterpiece. That is unless you had star status or were a professional speaker who could sell from the platform or to your existing client base.

Countless authors romanced the idea of going on a world tour with their book, being the star author in bookstore after bookstore with lines of eager fans clamoring to purchase an autographed copy of their book.

Like numerous other authors, with my first book I was convinced I would miraculously be discovered, appear on all the top television talk shows, be swept away by a major publisher and live happily ever after with my world famous book. The dream went as far as me living a solitary life in a rural community, on a nice piece of land, near a river or lake, a mystery to the residents of the local town.

Like most authors’ my dream quickly soured when I realized the truth of what it meant to be an author. There was little if any budget for book tours, publishers (if you could even get one) didn’t proactively promote our books above and beyond a short-lived attempt, and most authors would rather scale the side of mountain than speak in front an audience.

I had the good fortune of being a professional speaker, so scaling a mountainside was not something I could see myself doing at any point in my future. Yet, selling books was still a matter of schlepping boxes from location to location in hopes of selling out at each venue.

Fast forward to today. Having a world tour is now at close as any author’s computer keyboard and telephone. With the onslaught of teleseminars, social networks and social media marketing there are so many options for authors that certainly didn’t exist when I published my first book well over a decade ago.

Between social networks, blogging, guest blogging, joint venture book launches, web radio, teleseminars, and webinars to name but a few choices, an author can create their own very successful book tour. With a bit of ingenuity, focus and commitment, it is now feasible for an author to take a book from total obscurity to a global virtual book tour in what used to be an impossible timeframe and within a very low budget compared to what it would have cost for even one book tour in the past.

The best part of all is the playing field has been leveled due to the Internet. And even if the author doesn’t have the time, skill set or desire to host their own tour, there are experts who specialize in coordinating virtual book tours (hint – one leading expert is as close as the owner of this blog).

Myself, I do have the skill set, but I also know that at times it is actually more cost and time effective to contract an expert rather than coordinating it myself.

However, if you want to organize your own tour, here are a few considerations. One, who is your reader? Resist the temptation to say, “Everyone.” In the world of marketing, we say, “If everyone is your market, then no one is your market.”

Next, determine where your reader “hangs out”. What social networks do they belong to? What forums do they frequent? What web radio programs might they listen to? Who do you know (or could you know) who has a similar readership reach as those readers you are trying to reach who could do a feature blog posting on you or help to otherwise promote your book?

Begin now to formulate the answers to these important questions.  Within the answers lie the opportunity to invest your time and efforts gaining targeted visibility and sales without having to schlep books in the trunk of your car to location after location.

Kathleen Gage is known as the Street Smarts Marketer. She is the author of four books, dozens of eBased information products and teleseminars. Kathleen works with speakers, authors, coaches and consultants teaching  them how to gain visibility for their products and service.

She lives in a small rural community on what she calls her “little piece of heaven” across from a picturesque river where she is a mystery to the people in her town. She attributes her good fortune of being able to reside where she does to the power of the Internet to market her books and other products.

To learn how to effectively market yourself by way of the Internet, click here to join Kathleen’s Street Smarts Marketing VIP Club.

12 Benefits of Social Media Marketing

12 Benefits of Social Media Marketing

By Nikki Leigh

Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.

Which of these benefits appeal to you?

·

  • Generating global sales

  • Building relationships is an important part of the social media puzzle
  • Generate a buzz about your business and products
  • Reach your target audience
  • Get information about you and your business to many people
  • Create links back to your site, blog etc – we bookmark your website pages & articles
  • Let customers & potential customers to learn more about you, your business & products
  • Help online visitors get to know the person behind the business or other product
  • Search engines love blogs & social sites. Your information gets to search engines quick
  • Give people the opportunity to communicate with you through the various sites
  • Comments can give you the chance to see what your social sites are thinking
  • Build credibility and increase visibility

Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.

For more details of some social media options Promo 101 offers – http://virtualblogtour.blogspot.com/2009/06/establish-and-automate-your-social.html

For more information about social media marketing – I recommend Book Promo 201: Harness the Power of Web 2.0 and Social Media Marketing – www.nikkileigh.com/book_promo_201.htm or http://www.amazon.com/Book-Promo-201-Internet-Marketing/dp/159431716X

Talented Women on Virtual Tours Today

Monday October 13 –

Nikki Leigh and Michelle Price share Week Four of a four week teleseminar series about Using Web 2.0 to Sell More Books – www.blogtalkradio.com/nikkileigh – Call-in Number: (347) 215-8201 – 5 pm EST

I will provide some information about the participants in the Quest for Success DVD each day of the tour. Nikki Leigh’s blog – www.muzesmusings.blogspot.com.

Visit the blogs listed below for more information about Lili Fournier and the people who participated in Quest for Success.

Joyce Anthony’s Blog – http://joyceanthony.tripod.com/blog

Charlotte Dixon – http://www.wordstrumpet.typepad.com/word_strumpet/

Shobhan Bantwal visits Cheryl’s Book Nook – http://cherylsbooknook.blogspot.com

For the most up to date information for all tours, visit www.virtualblogtour.blogspot.com

Nikki Leigh – Award winning Author & Publicist

Book Promo 101 – http://www.nikkileigh.com
Follow Promo 101 Virtual Tours on Twitter – www.twitter.com/litekepr

LIVE Radio Show- Ask Your Promotional Questions

Michelle Price and Nikki Leigh continue the discussion about how Web 2.0 can help you Sell More Books. This is the fourth session to address this topic. Over the last few weeks we have discussed being prepared for people to find you, why you need a blog and how to use a blog, and how to use Facebook, Linked In and Twitter. This is the last week of our 4 week seminar. If you missed any of the first three calls, check the archives. Listen to the show live and call in with your questions.

To listen LIVE or to download the shows later – visit www.blogtalkradio.com/nikkileigh

Remember that you can call in with your questions or post your questions in the chat room if you listen live.

LIVE Radio Show- Ask Your Promotional Questions

Michelle Price and Nikki Leigh continue the discussion about how Web 2.0 can help you Sell More Books. This is the fourth session to address this topic. Over the last few weeks we have discussed being prepared for people to find you, why you need a blog and how to use a blog, and how to use Facebook, Linked In and Twitter. This is the last week of our 4 week seminar. If you missed any of the first three calls, check the archives. Listen to the show live and call in with your questions.

To listen LIVE or to download the shows later – visit www.blogtalkradio.com/nikkileigh

Remember that you can call in with your questions or post your questions in the chat room if you listen live.

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