Power Up for Profits! The Smart Woman’s Guide to Online Marketing

Kathleen Gage has been on a mission to get her new book – Power Up for Profits! The Smart Woman’s Guide to Online Marketing into as many reader’s hands as possible.

It’s likely you’ve seen a flurry of activity around the book on Facebook, Twitter and other social networks. Get ready because Kathleen just sweetened the deal. 

In the book, Kathleen will show you the tricks of the trade, for when you need to promote, say a new book! Tricks like how to Buy Automatic Likes, or how to engage with your fan base on social media.

Not only will you get two immediately downloadable gifts directly from Kathleen when you get the book, Kathleen has added in a spot to  The Truth about Making Money on the Internet teleseminar.

Only those who get the book during this special campaign will get a spot into the teleseminar. 

Go to https://iz106.infusionsoft.com/go/powerbook/litekepr right away to reserve your spot, get the book and the super gifts. 

Don’t miss out. 

Power Up for Profits by Kathleen Gage

The Smart Woman’s Guide to Online Marketing Power Up for Profits by Kathleen Gage

Four Promotional Ladies Share Their Formula For Promotional Success

A post by Phil Harris – author, publisher, owner of All Things That Matter Press. Phil asked several of us about our formula to promote books — see what we shared with him.

I asked four book marketing gurus, all of which have catapulted books to the #1 spot on Amazon.com, to write formula that summarizes their secrets. The experts are Kathleen Gage, Nikki Leigh, Penney Sansevieri, and Carolyn Howard-Johnson.

I specifically asked the experts not to write any detailed explanations. The reason for this is that any explanation would be a book length response. In fact all the experts have written extensively on the subject in books, newsletter, blogs and articles.  I was really looking for a simple, bottom line equation that would summarize their basic approach to book marketing success—something that could even be put on a vision board, taped to the computer and stuck on the fridge.

The notion that if an author publishes their book readers will flock to buy it is a myth.  All marketing experts agree that the real work only just begins before the ink is dry and, actually, should begin well in advance of publication.  According to Bowker, U.S. book production alone is around 300,000 titles/ year or close to 6,000/week, (Worldwide the number is around 1 million titles). For some 90% of all titles, the average number of books sold each year, by title, is less than 100.  Clearly, if an author wants to have any kind of sales at all, something more is required than just having the title on Amazon.

Assuming you have a well written book and that there is truly an audience, or niche, for your title, how do you rise from the murky depths of that 90% well?  When you look at the following formulas, I think you will see that simple is best. By simple I do not mean little work, I mean that the way to book sale success is not complex, but it does require vision, determination and constant work. Here is what KATHLEEN GAGE has for her formula:

Desire + vision = success

Opt in list + online marketing = book sales

Bonus offers + opt in box = Subscribers and buyers

Passion + excellence = success

As both a writer and promoter of the conscious use of the Law of Attraction, Kathleen’s use of words like desire, vision and passion are near and dear to my heart. If an author is not passionate about their work, either fiction or non-fiction, chances are they will just end up with a book that sits in the dusty “no sales rank” category on Amazon. What does she mean by ‘opt in list’ and ‘bonus offers?’ My suggestion is to look at the contact information and ask her!

Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services.

P.O. Box 551, Pleasant Hill, OR 97455 (1.541.654.0426)

http://www.kathleengage.com, http://www.themarketingmindset.com


NIKKI LEIGH’s approach is a bit different. She says, “Authors and Any Other Business People — Yes, authors are business people. They created a product and offer it for sale – that’s a business.  There are many authors who, and rightfully so, see themselves as artists and not businesspeople.  To some, the mechanics of selling a book is to be left to the business agent.  Okay, that may be fine if you are a proven NYTimes bestselling author, but I do not think that the vast majority of authors travel in those circles.  So, if you want more than just seeing your book in print, an author must become a businessperson if they want sales.  Nikki says, “I like to focus on the online opportunities for authors and businesses, so a formula I recommend includes:

Start by offering a high quality product

+ effective and consistent blogging

+ utilizing the internet to build your brand and credibility

+ consistent and targeted social media and Web 2.0 interaction

+ reaching out to the right target market

= Getting your quality product or service in front of the people who need and want what you are selling

I love the product side of the equation because it hits at the heart of the matter and is something that we at All Things That Matter Press stress: get your book in front of those who need or want what you are selling. I am constantly amazed at how many authors do not even begin to put together a web site or blog until after their book is published.  Most marketers tell authors that if you can start pushing even a year ahead of publication that is not too soon. In fact, it takes at least a year for anyone to know that you exist.  Building a credible presence on the internet is not an overnight process, especially since every week that goes by, 6,000 new authors add their pages to the search engines.  Further, some authors might think that these types of efforts only apply to non-fiction. Well that is fiction! Any novel worth reading has some kind of message and there are those who need and want what you have to say.  If you do not believe that, then why write at all?

To see more about Nikki and her approach to marketing, visit the following:
Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Follow Me on Twitter – www.twitter.com/litekepr
Promotional Services – www.bookpromotionservices.com
WE Magazine – 101 Women Bloggers to Watch for 2009

You can reach Nikki Leigh at Nikki@nikkileigh.com

PENNY SANSEVIERI offers several additional elements to the success formula. She says, “So, in my view there are a few things. First off, it’s consistency. Whatever you do, be consistent in your communication. So often authors get weary of their campaigns, or impatient for results so they change messages, focus, whatever – before the other direction has a chance to launch or get lift off. I predict that in an age of media coming at us from every direction, consistency of message will be what sets us apart. Then, it’s persistent – so whatever you do, keep doing it. It’s the long runway of promotion. Often it can take a while to get lift off.

Finally, authors need to know how to harness inbound marketing. It’s not about being on Facebook, Squidoo, Twitter or YouTube and keeping folks there, it’s about bringing them back to the author’s website. Then, on the website—author’s need to spend some money on this. Don’t design your own site or cut your own hair 🙂 two must-never-dos for sure. For example, we just had our site redesigned – in 24 hours it quadrupled in conversion rate, meaning that folks who land on the site are doing something: signing up for the newsletter, requesting a consult. Frankly, since the site has been launched it’s been like drinking from a fire hose. All sites should be like this. The site must work for you otherwise all the work you do is a bit wasted.

So what is Penny’s formula?

consistency of message + persistency of the author + understanding and managing your inbound marketing campaign + a website that works for you = success

Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.
http://www.authormarketingexperts.com, http://www.huffingtonpost.com/penny-c-sansevieri

Office: 858/560-0121 Hotline: 619/808-BOOK
Listen to The Publishing Insiders on Blogtalkradio

In a way, Carolyn Howard-Johnson sums much of this discussion very nicely. Her formula is:

marketing = marketing = marketing > learn from other industries

She adds, “I like it because I think authors often think, Oh, that’s for big business, not me.”  The scenario goes something like this:

You have a desire and vision that must be marketed

You have a quality book and brand that must be marketed

You have a consistent message that must be marketed

Marketing is not a dirty word! There is probably very little in your life that is not there due to marketing.  Let’s face it; even your spouse or life partner is there because you marketed yourself as being someone worth spending time with.  Carolyn also points out that authors should learn from the success of others.  Why are some authors campaigns very successful and others not?  Why does one product catch the consumers’ attention and the other fades to oblivion?  Authors can learn from those who successfully sell their books and adapt those techniques to their own efforts. You can also borrow from the success of any product.  Perhaps the right logo, a good sound bite, phrase, or proper niche effort is what makes a product a success.

Carolyn Howard-Johnson
Instructor for the renowned UCLA Extension Writers’ Program  
Web site:
E-mail: HoJoNews@aol.com

Award-winning author of the HowToDoItFrugally Series of Books for writers, including USA Book News’ award winners
The Frugal Editor
The Frugal Book Promoter
Blogs for Writers:
http://www.SharingWithWriters.blogspot.com ,
http://TheNewBookReview.blogspot.com ,

Does all of this imply that only authors with big budgets can have a high sales ranks and numbers?  Not at all.  In fact, so much can be done for nothing, or with minimal expense, in this day of instant information access.  You just have to know how to do it and hopefully, the above formulas will set your marketing efforts in the right direction.

Authors – Selling Your Books and Gaining Visibility is as Close as Your Keyboard

Years ago being an author meant you would write a book, get published (if you were lucky) and hope for the best when it came to selling and gaining visibility for you and your masterpiece. That is unless you had star status or were a professional speaker who could sell from the platform or to your existing client base.

Countless authors romanced the idea of going on a world tour with their book, being the star author in bookstore after bookstore with lines of eager fans clamoring to purchase an autographed copy of their book.

Like numerous other authors, with my first book I was convinced I would miraculously be discovered, appear on all the top television talk shows, be swept away by a major publisher and live happily ever after with my world famous book. The dream went as far as me living a solitary life in a rural community, on a nice piece of land, near a river or lake, a mystery to the residents of the local town.

Like most authors’ my dream quickly soured when I realized the truth of what it meant to be an author. There was little if any budget for book tours, publishers (if you could even get one) didn’t proactively promote our books above and beyond a short-lived attempt, and most authors would rather scale the side of mountain than speak in front an audience.

I had the good fortune of being a professional speaker, so scaling a mountainside was not something I could see myself doing at any point in my future. Yet, selling books was still a matter of schlepping boxes from location to location in hopes of selling out at each venue.

Fast forward to today. Having a world tour is now at close as any author’s computer keyboard and telephone. With the onslaught of teleseminars, social networks and social media marketing there are so many options for authors that certainly didn’t exist when I published my first book well over a decade ago.

Between social networks, blogging, guest blogging, joint venture book launches, web radio, teleseminars, and webinars to name but a few choices, an author can create their own very successful book tour. With a bit of ingenuity, focus and commitment, it is now feasible for an author to take a book from total obscurity to a global virtual book tour in what used to be an impossible timeframe and within a very low budget compared to what it would have cost for even one book tour in the past.

The best part of all is the playing field has been leveled due to the Internet. And even if the author doesn’t have the time, skill set or desire to host their own tour, there are experts who specialize in coordinating virtual book tours (hint – one leading expert is as close as the owner of this blog).

Myself, I do have the skill set, but I also know that at times it is actually more cost and time effective to contract an expert rather than coordinating it myself.

However, if you want to organize your own tour, here are a few considerations. One, who is your reader? Resist the temptation to say, “Everyone.” In the world of marketing, we say, “If everyone is your market, then no one is your market.”

Next, determine where your reader “hangs out”. What social networks do they belong to? What forums do they frequent? What web radio programs might they listen to? Who do you know (or could you know) who has a similar readership reach as those readers you are trying to reach who could do a feature blog posting on you or help to otherwise promote your book?

Begin now to formulate the answers to these important questions.  Within the answers lie the opportunity to invest your time and efforts gaining targeted visibility and sales without having to schlep books in the trunk of your car to location after location.

Kathleen Gage is known as the Street Smarts Marketer. She is the author of four books, dozens of eBased information products and teleseminars. Kathleen works with speakers, authors, coaches and consultants teaching  them how to gain visibility for their products and service.

She lives in a small rural community on what she calls her “little piece of heaven” across from a picturesque river where she is a mystery to the people in her town. She attributes her good fortune of being able to reside where she does to the power of the Internet to market her books and other products.

To learn how to effectively market yourself by way of the Internet, click here to join Kathleen’s Street Smarts Marketing VIP Club.

If You’re a Business Wimp — Do NOT Read This Post

Sharing a post by my friend Kathleen Gage –

Don’t watch this if you are a wimp!

My friend Sam Crowley hits you where it hurts with this video. He talks about the people who die at 25 but get buried 50 years later. Don’t let this happen to you.

Are you merely existing or are you living your life with passion? Are you saying, “Someday I will do what I love and live my Saturday?” or are you among the sleep walkers of life? Join Sam and me oh Thursday, May 21st at 3 p.m. PST, to find out how to move your life in the direction of your passion.


Originally Posted at http://www.themarketingmindset.com/2009/05/dont-watch-this-if-you-are-a-whimp-.html

Amazon Best Seller Campaign Preview Call on Thursday Feb 26th

Kathleen Gage is presenting another FREE call to share information about her Amazon Bestseller class. I took this class last month and could not believe how much I learned. Now consider that I’ve been involved with a good number of these and I still learned a lot.

If you want to know EXACTLY how you can set yourself up for success with your book… this may be the most important teleclass you’ll ever attended. This class isn’t just about how to get your book to seller startus, but it explains the reasons why you want to be a bestseller (in addition to sale) and what you can do with that status. The preview call is packed with information and I know from working with authors every day, that many of them have no idea what an Amazon campaign is, how it works and the reasons why a person would do one of these campaigns.

If you hire a professional to do this campaign for you – it can easily cost you at least $15,000. So, don’t you think it would be worth 1 hour of your time to learn more about how to create one of these campaigns yourself?

If you are an author or if you have a business or specialty and are thinking about writing a book – you should be on this free call. If you aren’t famliar with Amazon Best Seller campaigns, this is a great opportunity to hear an expert explain what the campaign is, how it works and why you could consider doing one of these campaigns.

The free preview call takes place on February 26th from 6 – 7 p.m. EST. To register for the call and to learn more, visit http://www.kickstartcart.com/app/?Clk=2726193

Recession Proof Your Business – Very Short Time Offer

In today’s economic times, it’s important to do all you can to recession proof your business. One way to do that is have multiple streams of revenue in your business.

By far, one of the most profitable revenue streams is through teleseminars. Yet, many people have no idea where to begin.
If you’re like most people, you have a wealth of information that your customers and clients would benefit from learning. Information that can change the lives of your customers and make you lots of money.

So what’s wrong? Why is it that some people make tons of money with their information while others struggle to do so? There’s one simple reason…they don’t have a proven formula.

Well, it doesn’t have to be this way any longer. Today there is a solution like none other. And for a very limited time you can save $200 of the full program.

Kathleen Gage has developed an incredibly content filled home study course that includes everything you need to know to develop, market, host and make money with teleseminars. And the price is so low that anyone who is serious about doing telesemianrs needs to check this out.

When you get the program by Tuesday, January 20th you will be invited to a live teleseminar hosted by Kathleen where she will share even more information and open the lines up to Q&A for as long as there are questions. This means you can get your most pressing questions asked about how to make money with teleseminars.

But you must act now while the offer is still available. On Tuesday, January 20, 2009 this offer ends.

Click here to read all about the program, the live training, amazing bonuses you get and save $200 right now.


Nikki Leigh

PS – I just bought a copy and you won’t BELIEVE how much information she included in the course and all kinds of bonuses. Just a tip, to print out the study guides and the call transcripts, is just over 500 pages – that’s a ream of paper. Unbelievable amount of information…

Honest Scrap Award

I received the Honest Scrap Award today from L Diane Wolfe! It seemed like a great opportunity to do something fun and frivolous on a rainy, cold, dreary day.


Below are the guidelines when winning the Honest Scrap award:

1. List 10 honest things about yourself (make it interesting, even if you have to dig deep!)

2. Pass the award on to 7 bloggers who will be brutally honest with their answers

So let’s start with the 10 honest things about myself:

1. Chick flicks usually make me cry, but I really prefer a good drama or thriller

2. When I sit down to watch a movie – I’m usually doing at least 3-5 other things

3. Anyone who knows me now would never believe I was a very quiet and shy child – really 🙂

4. People who belittle others to make themselves look good – drive me nuts

5. People labeling every thing as a “condition” and using that as an excuse to do nothing – drives me nuts.

6. I can spell out loud, but have to start at the beginning of the word. Maybe twice 🙂

7. As a kid I wanted to be an author and a teacher – so teaching others to write and promote would be the final step in reaching those early goals 🙂 Done one, need to do the other.

8. The fact that friends, family and neighbors assume I do nothing all day is irritating – but there is a reason we are warned not to assume things 🙂

9. There are very few things I can eat or drink that don’t make me physically ill – makes meal time a nightmare – but there’s always water and crackers 🙂

10. I’d love to help people realize that sons aren’t more important or valued than daughters, but even in the 21st century there are too many people who feel this way, even in the US and even in my immediate area.

Here are 7 blogs (in no particular order) I believe deserve this award now. Remember, this award is given to those who have the gut to say it as it is, to tell the Honest Scrap:

Dyan Garris


Kathleen Gage

Donna Sundblad

Terry L White

Susan Wingate

Joyce Anthony

Virtual Blog Tours – December 8th, 9th and 10th

Monday December 8 – Radio Shows on Monday in case you missed them…

Kathleen Gage visits with Nikki Leigh today on Promo 101 Create and Promote – http://www.blogtalkradio.com/nikkileigh/2008/12/08/Nikki-Leigh-talks-wit… Call-in Number: (347) 215-8201 – 3 pm EST. Nikki and Kathleen will delve into the secrets of how you can really make money with teleseminars.

Phil Harris, author and publisher, interviews Gurutej on his radio show at 8 PM EST http://www.blogtalkradio.com/pharris/2008/12/09/ALL-THINGS-THAT-MATTER-G… – Call-in Number: (718) 508-9893

Mark Tewart is interviewed on Indie Business Radio – 1:00pm EST to about 1:50pm EST http://www.globaltalkradio.com/shows/indiebusinessradio/

Betsy Talbot shares her review for How to be a Sales Superstar today on her blog – http://www.betsytalbot.com/blog/2008/12/8/book-review-how-to-be-a-sales-…

Tuesday December 9

Gurutej is interviewed at Free Spirit blog http://inspiritandtruths.blogspot.com

Dyan Garris visits The Healthy Survivor blog – http://www.thehealthysurvivor.com/index.cfm/2008/12/9/The-key-to-Health-and-Logevity–Maintaining-Balance

Learn more about what happened in CJ Scarlett’s life to prompt her to start the Kindness Cure – http://beforeiwaspublished.blogspot.com

Wednesday December 10

Chelle Cordero shares her thoughts about The Kindness Cure – www.xanga.com/cce613

http://blog.salesopedia.com/?p=1029 – Review for How to Be a Sales Superstar

Go Beyond the Secret with Dyan Garris – http://www.examiner.com/x-1814-Paranormal-Examiner~y2008m11d19-Meet-Dyan-Garris-and-learn-about-money-and-manifesting

Charlotte Dixon at Book Strumpet shares her review for How to be a Sales Superstar today. http://wordstrumpet.typepad.com/bookstrumpet

For the most up to date information for all tours, visit www.virtualblogtour.blogspot.com

Nikki Leigh – Award winning Author & Publicist
Book Promo 101 – http://www.nikkileigh.com
Follow Promo 101 Virtual Tours on Twitter – www.twitter.com/litekepr

December 8th – Virtual Blog Tours

Monday December 8

Kathleen Gage visits with Nikki Leigh today on Promo 101 Create and Promote – http://www.blogtalkradio.com/nikkileigh/2008/12/08/Nikki-Leigh-talks-with-Kathleen-Gage Call-in Number: (347) 215-8201 – 3 pm EST. Nikki and Kathleen will delve into the secrets of how you can really make money with teleseminars.

Phil Harris, author and publisher, interviews Gurutej on his radio show at 8 PM EST http://www.blogtalkradio.com/pharris/2008/12/09/ALL-THINGS-THAT-MATTER-GURUTEJ – Call-in Number: (718) 508-9893

Mark Tewart is interviewed on Indie Business Radio – 1:00pm EST to about 1:50pm EST http://www.globaltalkradio.com/shows/indiebusinessradio/

Betsy Talbot shares her review for How to be a Sales Superstar today on her blog – http://www.betsytalbot.com/blog/2008/12/8/book-review-how-to-be-a-sales-superstar.html

For the most up to date information for all tours, visit www.virtualblogtour.blogspot.com

Nikki Leigh – Award winning Author & Publicist

Book Promo 101 – http://www.nikkileigh.com
Follow Promo 101 Virtual Tours on Twitter – www.twitter.com/litekepr

What a Great Way to Start the Day

I just got a message about this today —

Brillante Weblog Premio Award For a Shining Star

Brillanteaward_thumb_thumb1 Every so often someone shines their ray of light on all they meet. Such is the case with Nikki Leigh. It’s no wonder with the light she shines that Nikki loves Lighthouses.

I am selecting Nikki for the Brillante Weblog Premio Award for all the wonderful work she does for her clients and gaining them visibility through amazing book blog tours.

Nikki gives 100% to all she does and deserves to be recognized for this. You can learn more about Nikki Leigh at http://www.nikkileigh.com/

In success,
Kathleen Gage
The Street Smarts Marketer


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