In my radio interview with Kevin on Monday (www.blogtalkradio.com/nikkileigh) we talked about promotion and he mentioned a neat viral marketing idea that he uses and I wanted to share it with you.

This is one of many devious promotion tricks I use to spread the word about Conor.
If you click these links in the website, you’ll see the Battle Ranks, just as they are listed in the books. There are four warrior levels on either side:
Circle of Evil:
Destroyers
Shadow Warriors
Slayers
Keepers
Council of Seven:
Creators
Champions
Seekers
Readers can e-mail me and ask to become part of the Council of Seven or the Circle of Evil. I send them certificates I make myself, and I start them at the bottom level. If they want to rise in the ranks, this is what I tell them. Get one friend to e-mail me and I’ll raise you to the third level. Get five friends to e-mail me and you go to the second level. Get ten friends to contact me and you go to the top, either a Destroyer or a Creator, and I make a cool anagram out of their name and put it on the certificate.
It’s a cool way to keep readers engaged, and get the friends involved as well.
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Filed under: virtual book tour | Tagged: blog to promote your book, Conor and the Crossworlds, gift for teens, kevin gerard, young adult fantasy, young adult fantasy series | Leave a comment »