Promo 101 Promotional Services

One of the hottest and fastest growing social networking sites is Pinterest. A good number of people haven’t heard about this unique site. If you like pictures, you will love Pinterest. If you like to scrapbook, you will love Pinterest. If you like to create vision boards, you need to check out Pinterest.  If you want a unique and visual way to reach potential buyers – you need to learn more about Pinterest.

On the surface Pinterest looks like it is just a place to share your pictures and to trade or collect recipes. But there are very real and very effective business promotion options on Pinterest. However, you must know what you’re doing and how to utilize this website. That’s why you need to learn more about Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business by Karen Leland.

In May 2013 – Karen Leland and the Ultimate Guide to Pinterest for Business will tour cyber space. We’re starting to coordinate her tour now and if you would like to do a review or share information from this book on your blog – contact nikki @ nikkileigh.com for more details. We have great excerpts from the book on a wide variety of topics. To learn more about the guest post topics – click here. Which one would be right for your blog visitors?

Find out more details about the book and author below the schedule — we are still adding hosts to the tour, if you’re interested, contact nikki@nikkileigh.com to be involved.

Schedule

Wednesday May 1 –

Phil Harris shares an excerpt from The Ultimate Pinterest Guide for Business by Karen Leland on his blog – http://philipharris.blogspot.com/2013/04/ultimate-guide-to-pinterest-for.html

Thursday May 2 –

Visit the Creative Learning Centre blog to learn more about how to use Pinterest. Share an excerpt from The Ultimate Pinterest Guide for Business by Karen Lelandhttp://blogs.clc.co.nz/LearningStyles/archive/2013/05/02/the-ultimate-pinterest-guide-for-business.aspx

Friday May 3 –

Deborah Bailey shares a guest post by Karen Leland, author of The Ultimate Pinterest Guide for Business, on her blog – http://womenentrepreneursecrets.blogspot.com/2013/05/7-questions-to-consider-before-you-pin.html

Monday May 6 –

Margay shares a guest post on Get to Know the World of Pinterest by Karen Leland, author of The Ultimate Pinterest Guide for Business on her blog – http://margayleahjustice.blogspot.com/2013/05/book-tour-ultimate-guide-to-pinterest.html

Tuesday May 7 –

Pamela Kinney shares a guest post about the 7 Questions to Consider Before You Pin on Pinterest by Karen Leland, author of The Ultimate Pinterest Guide for Business, on her blog – http://pamelakkinney.blogspot.com/2013/05/7-questions-to-consider-before-you-pin.html

Wednesday May 8 –

Share information about The Ultimate Pinterest Guide for Business by Karen Leland on the New Book Review Blog – http://thenewbookreview.blogspot.com/2013/05/book-tour-learning-how-to-promote-on.html

Thursday May 9 –

Visit Mum’s Writing blog to learn How to Build Your Audience on Pinterest, with Karen Leland, author of The Ultimate Pinterest Guide for Business –  http://bookread-mumswritings.blogspot.com/2013/05/entrepreneur-magazines-ultimate-guide.html

Friday May 10 –

Billie Williams shares her review for The Ultimate Pinterest Guide for Business by Karen Leland  on her blog – http://printedwords.blogspot.com/2013/05/pinterest-what-is-it-how-do-i-use-it.html

Monday May 13 –

Cheryl Malandrinos shares a guest post about Create a Pinterest Profile That Rocks from Karen Leland, the author of The Ultimate Pinterest Guide for Business, on her blog – http://thebookconnectionccm.blogspot.com/2013/05/guest-blogger-karen-leland-author-of.html 

Tuesday May 14 – Debra Slover shares her review for The Ultimate Pinterest Guide for Business by Karen Leland on her blog – http://www.leadershipgardenlegacy.com/blog/must-have-guide-pinterest-business-%E2%80%93-my-review

Wednesday May 15 –

Carolyn Wilhelm shares her review for The Ultimate Pinterest Guide for Business by Karen Leland on her blog – http://www.wiseowlfactory.com/BookaDay/archives/9795

Friday May 17 – Ponn Sabra shares excerpts from two educators on her American Muslim Mom blog – this is focused on helping educators, homeschoolers and others to discover interesting and helpful ways they can use Pinterest – http://americanmuslimmom.com/homeschool/usingpinterest-for-educational-purposes-reviews-from-educators

Monday May 20 –

Wayne Hurlbert shares his review for The Ultimate Pinterest Guide for Business by Karen Leland on his blog – http://blogbusinessworld.blogspot.ca/2013/05/ultimate-guide-to-pinterest-for.html

Tuesday May 21 –

Barbara Weaver Smith of The Whale Hunters, shares an article titled “Is Pinterest Right for Your Business” by Karen Leland, author of The Ultimate Pinterest Guide for Business on her blog – http://thewhalehunters.com/new-book-is-pinterest-right-for-your-business/

Tuesday May 21 – 

How Does Your Pinterest Profile Make A Good Impression? Find out with this article by Karen Leland, author of The Ultimate Pinterest Guide for Business – http://kidbloggersclub.com/does-your-pinterest-profile-make-a-good-impression/

Wednesday May 22 –

Discover the questions you should ask BEFORE you pin an image on Pinterest – http://americanmuslimmom.com/7-questions-to-consider-before-you-pin-on-pinterest

Thursday May 23 – 

There are unlimited options for the type of boards you can create on Pinterest. Whether you choose to use broad topics or more narrow and focused topics. So, how do you decide which 10 boards do you NEED on Pinterest? Find out today with this post by Karen Leland, author of Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business – http://publicityspark.com/10-pinterest-boards-every-business-should-consider/

Friday May 24 – 

Teddy Rose shares her review and a guest post about The Ultimate Pinterest Guide for Business by Karen Leland – http://teddyrose.blogspot.com/2013/05/review-ultimate-guide-to-pinterest-for.html. She will also be offering a giveaway – visit her blog today to find out how you can enter to win a copy of The Ultimate Pinterest Guide for Business.

Monday May 27 –

Dianne Ascroft shares her review for The Ultimate Pinterest Guide for Business by Karen Leland on her blog – http://dianneascroft.wordpress.com/2013/05/27/pin-this-book-to-your-must-read-list/

Tuesday May 28 – 

How can Pinterest help you on your journey to be have a best-selling e-book? Find out today – http://ebookbestsellerjourney.com/5-ways-authors-can-expand-their-audience-on-pinterest/

Wednesday May 29 –

Build Your Brand Through Your Pinterest Boards by Karen Leland author of Entrepreneur Magazine’s Ultimate Pinterest Guide for Business – http://www.greenbusinesswomen.com/gbwblog/5-boards-build-your-brand-pinterest

Thursday May 30 –

Find out about 10 Pinterest Boards Every Business Should Consider from Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business by Karen Leland – http://www.lovecoachjourney.com/2150/pinterest-boards-business/

Friday May 31 – Nikki Leigh shares her review for The Ultimate Pinterest Guide for Business by Karen Leland – http://www.learntosellmorebooks.com/review-ultimate-guide-pinterest-business/

Friday May 31 – Joyce Anthony shares her review for The Ultimate Pinterest Guide for Business by Karen Leland – http://www.learntosellmorebooks.com/review-ultimate-guide-pinterest-business/

Friday May 31 – Share a review for the Ultimate Guide to Pinterest for Business on http://luxuryreading.com/ultimateguidetopinterest/

 Friday May 31 – Share a review for The Ultimate Pinterest Guide for Business by Karen Leland – http://www.guardian.co.uk/books/data/book/businessandfinance/9781599185088/ultimate-guide-to-pinterest-for-business?commentpage=1&per_page=50&orderby=oldest#comment-23965096

Why You NEED to Learn More About Pinterest – 

Pinterest has over 10 million users and is the fastest growing social media site in history. Beyond that, the various and sundry stats that are shaping Pinterest include:

• A review of Google Display Network Ad Planner, a free tool for building online media plans, shows that 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older.
• A Pew Internet & American Life Project survey of US adults found that nearly 20 percent of women using the internet are on Pinterest.
• According to Experian, a global information services company, the average amount of time visitors spend surfing the Pinterest site is an hour.

If these statistics don’t make a small-business mind sit up and take notice, nothing will.

About Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business

Whether you think Pinterest is the hottest thing since sliced bread and you know you need to be on it or you’re already a member and looking to achieve peak performance, it’s the aim of Ultimate Guide to Pinterest for Business to help you use Pinterest to its maximum capability.

The book aims to provide both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.”  It uses step-by-step how-to, sidebars, examples, case studies, expert interviews, and tip sheets to show you how, from setup to strategy, you can use Pinterest for your promotional, branding, and marketing objectives. To this end, the book explores:

• The ins and outs of signing up and getting started on Pinterest
• Building boards that get noticed, drive traffic, and convert fans into customers
• Creating your Pinterest community through high-engagement activities, contests, social media outreach, and smart pinning strategies
• Specific marketing applications of Pinterest to small businesses, from architecture firms to theater companies
• Strategies for becoming a power Pinterest user and creating an enthusiastic following
• Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
• Pinterest etiquette
• A plan to implement all the “to-do” items you generate out of this book.

Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business aims to provide both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews, and tip sheets to show you how, from setup to strategy, you can use Pinterest for your promotional, branding, and marketing objectives.

About Karen Leland 

Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.

She is a regular speaker for business groups and has spoken for the Young Presidents’ Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on The Today Show, CNN, CNBC and Oprah.

She writes a regular branding and marketing column for Entrepreneur.com and has been published in Women’s Day, Self, The Los Angeles Times and others.  Her latest book is Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.

Contact nikki @ nikkileigh.com to participate in this tour.

Filed under: author credibility, book marketing, book promotion, business books, business promotion, current events, female entrepreneur, non-fiction, published author, social media, social media marketing, social networking, unique promotional idea, women in business, women's interest, young adult | Tagged: business promotion, business promotion book, entrepreneur magazine book, karen leland, pinterest, social media marketing for business | 2 Comments »