You may be wondering – what in the world is a virtual blog tour?
Blog tours can be used to promote any products – not just books. To promote other items, you simply need to attract your target audience – the same way we do for a book tour. When you promote other items, you can post articles about your product, information on how to use a product, the benefits of a service, and any other information that helps potential clients or customers understand more about your product or service and how it can benefit them.
One of my favorite things about promotion is that it’s an awesome chance to stretch your creativity and that is certainly true with blog tours. Blogs, website, newsletter, forums, internet radio shows and discussion boards are some of the promotional avenues that are available to anyone who wants to use a blog tour to promote their business. Feel free to contact me with information about what sort of product or service you want to promote. I’d be happy to discuss the possibilities with you. I can be contacted at nikki @ nikkileigh.com
Definition of a Virtual Blog Tour
- Simply, a virtual blog tour is a cyber “tour” which includes various blogs, websites, radio shows, newsletters etc. These sites usually have themes that are included in the book and are promoted on the tour. This “tour” gives authors the chance to reach many people as they travel the blogosphere.
- A tour contains a set of blog, website interviews, reviews or guest posts etc that are posted on a series of sites during a set amount of time. Various blog owners host you and many ask you interview questions about your book or they may request that you write a piece about a specific part or topic of your book.
- Virtual blog tours are a wonderful alternative to a “live” bookstore tour. A bookstore tour can be very expensive, consume a lot of your time, take you away from your family and job and there is no guarantee that it will be successful. A blog tour can be done from home and in your fuzzy slippers if that’s what you prefer.
Benefits of Doing a Blog Tour
- One of the key things people want to do with a blog tour is to generate sales (NOT the best reason)
- Build credibility and increase visibility
- Generate an online buzz about your book
- Reach your target audience
- Get information about you and your books to many people in a short period of time
- Create additional links to your site
- Let readers and potential readers to learn more about you and your books
- Help blog readers get to know the person behind the book or other product
- Search engines love blogs
- Your information gets to search engines immediately
- Give people the opportunity to communicate with you
- Comments can give you the chance to see what your blog readers are thinking
Questions??? Contact me to talk – nikki @ nikkileigh.com
This page shows the tour packages that we offer https://bookpromotionservices.com/tour-prices/
Download The Insiders Guide to Virtual Book Tours by Nikki Leigh
Download the TourApplication here
Get Your Feet Wet and Get Exposure For Your Blog By Being a Host
These are our most popular tours — but keep in mind, I will customize any tour to be the best fit for YOU.
(I can be contacted at nikki @ nikkileigh.com)
“Golden Ticket” Tour – Starting at $600*
- This tour is 4 weeks and can be extended to 8 weeks.
- Author receives the “Insiders’ Guide to Vitual Blog Tours”
- Each blog visit is promoted on various blogs and through extensive social media marketing
- Each author has a dedicated tour page at https://bookpromotionservices.com/
- Press release will be written to promote the tour and distributed
- Each tour stop is archived and you are given to link to share after the tour
The authors supply information about themselves, their books, complete guest posts and interviews for each blog visit. Your information will be posted by me on the tour blog, sent to the blog owners that host you and promotions for your tour will be posted on a number of high traffic blogs and on social sites.
*** This tour can also be done with all radio interviews – starting at $600*.
*** This tour can be expanded to 2 months (30-40 blogs) starting at $1100*
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“Reach for the Platinum Ring” Tour – $800*
This is an all around campaign which provides a virtual tour, some promotional training, a promotional e-book and banner to use in your promotional long after the tour is over, we can also help you build some promotional relationships, for non fiction authors, there are many ways to help increase your credibility and to establish you as an expert in your field. The podcast recording from my radio show can also be used to promote your book, in addition I post the podcast on a variety of sites to gain extra exposure for you.
- 4 week tour where the author visits 15-20 sites, blogs, radio shows, etc that target your target audience (or 5-7 day tour where the author visits 15-20 sites, blogs, radio shows etc that target your target audience usually used to promote a special event, class, teleseminar etc)
- Author receives “Insiders’ Guide to Virtual Blog Tours”
- Each blog visit is promoted on various blogs and through extensive social media marketing
- Each author has a dedicated tour page at https://bookpromotionservices.com/
- Press release written and distributed to promote the tour
- 10-20 page promotional e-book in PDF form to use to promote your book (many possibilities with this)
- One month of promotional posts created for the author to post on their blog, social networks, www.booktour.com and recommendations for other online places to post
- One hour personalized radio show interview with Nikki Leigh to promote your book
- Press release written and distributed for radio show appearance
- Recommendations throughout the month to help you make the most of your tour
- Review by Nikki Leigh, posted on her review site, on Amazon and on EvanCarmichael.com (high traffic business site) if the book is business oriented
- Complete archive of your tour is created and posted on this website. You can direct people to this page after the tour is over. This allows you to “recycle” the articles and interviews that were compiled for the tour.
The authors supply information about themselves, their books, guest posts and interviews for each blog visit or radio show that you visit. Your information will be posted by me on the tour site, sent to the blog owners that host you and promotions for your tour will be posted on a number of high traffic blogs and on social sites.
*** “Reach for the Platinum Ring” Tour can be extended to two month tour for $1400*.
Download the tour application here – TourApplication-2010
If you have questions, please contact Nikki @ nikkileigh.com
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