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This summer, Jonathan Bernstein will be touring cyber space to share his book, Keeping the Wolves at Bay – Media Training. I’ll be honest, this was not a topic I’ve thought about, although I do a lot of interviews and have done interviews on my radio show. I just never gave the subject the attention it deserved, but I’m looking forward to learning more during this tour – and of course, share that with all of you. This is a topic that you don’t want to have to learn about once the crisis has happened – you need to know how to keep the wolves at bay, before they are knocking on your door, calling and emailing you about a crisis.

We’re looking for busy blogs to host Jonathan. Some of the topics we want to discuss include: Crisis management, Media relations and Disaster response.

Some of the types of people we would like to reach during the tour include: All organizational spokespersons, Organizations that might like to have the book to offer to clients as a premium, College-level professors of PR or related fields who might want to use it as a textbook. We are also interested in hearing what you think.

If you would like to talk with me about being involved in this tour, please contact nikki@nikkileigh.com. I look forward to talking with you. Now, here is more information about the book and the author.

About Keeping the Wolves at Bay – Media Training

Keeping the Wolves at Bay — Media Training is the definitive “how to” guide for anyone who may have to deal with the media – live, by phone or online – whether they want to or not.  It brings readers the best of Jonathan Bernstein’s nearly three decades of crisis management and media training experience, written in a style that’s both entertaining and informative.

For much more information visit – https://bookpromotionservices.com/2010/04/28/keeping-the-wolves-at-bay/

About Jonathan Bernstein

Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience meeting clients’ needs in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.  Prior to launching what was then known as Bernstein Communications in 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world’s largest public relations agencies.  His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism — to include a stint with investigative reporter/columnist Jack Anderson.  He is a veteran of five years in U.S. Army Military Intelligence covert operations.  Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries.  His commercially published Keeping the Wolves at Bay – Media Training has been described as “an outstanding foundation for preparing individuals and organizations for effective crisis management.”  Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.” (For more details about Jonathan Bernstein – https://bookpromotionservices.com/2010/04/28/about-jonathen-bernstein)

For much more information about Jonathan Bernstein, visit – https://bookpromotionservices.com/2010/04/28/about-jonathen-bernstein/

Website Address: http://www.bernsteincrisismanagement.com

Primary Blog Address: http://bernsteincrisismanagement.blogspot.com

Buy Your Copy of the Book – http://www.thecrisismanager.com

Keeping the Wolves at Bay- June 2010

(We are still adding more tour stops.)

Wednesday, June 2 – Lillian Brummett at Conscious Discussions — http://consciousdiscussions.blogspot.com/2010/06/interviews-today.html — Guest Post
Lillian Brummett, at Brummet’s Conscious Blog, shares a guest post by Jonathan Bernstein and Celeste Mendelsohn about writing a book and the road to publication.

Monday, June 7 — Joyce Anthony at Books and Authors — http://joyce-anthony.blogspot.com/2010/06/jonathan-bernstein-teaches-art-of.html Joyce Anthony introduces Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, at Books and Authors.

Tuesday, June 8 — Joyce Anthony at Books and Authors — http://joyce-anthony.blogspot.com/2010/06/look-inside-keeping-wolves-at-bay-media.html
Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, visits Joyce Anthony at Books and Authors. He will share an excerpt from his book, the definitive “how to” guide for anyone who may have to deal with the media – live, by phone or online – whether they want to or not.  It brings readers the best of Bernstein’s nearly three decades of crisis management and media training experience, written in a style that’s both entertaining and informative.

Wednesday, June 9 — Joyce Anthony at Books and Authors — http://joyce-anthony.blogspot.com/2010/06/book-review-keeping-wolves-at-bay-media.html
Joyce Anthony reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Books and Authors.

Thursday, June 10 — David Magee Show– http://www.warpradio.com/player/player.asp?id=14085&br=Firefox&os=win&streamType=&streamRate=0
Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, is a guest on the David Magee Show, a syndicated radio program that believes that business is life, so live it large.                                                             

Friday, June 11 — Nikki Leigh’s review at Evan Carmichael
Nikki Leigh reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Evan Carmichael.

http://www.evancarmichael.com/Book-Reviews/2820/Keeping-the-Wolves-at-Bay-Media-Training-by-Jonathan-Bernstein.html

Thursday, June 24 —Creative Learning Blog — http://blogs.clc.co.nz/LearningStyles/archive/2010/06/24/use-creativity-correctly-in-your-media-relations.aspx –– Excerpt Jonathan Bernstein shares an excerpt from his book, Keeping the Wolves at Bay: Media Training at Dianne Ascroft’s blog.

Thursday, June 24 — L. Diane Wolfe at Circle of Friends — http://circleoffriendsbooks.blogspot.com/ —Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training shares how this book would benefit writers, authors, publicists, publishers.

Friday, June 25 — Dianne Ascroft at Ascroft, Eh? — http://dianneascroft.wordpress.com/2010/06/25/peer-into-keeping-the-wolves-at-bay/ — Excerpt Jonathan Bernstein shares an excerpt from his book, Keeping the Wolves at Bay: Media Training at Dianne Ascroft’s blog.

Monday, June 28 — Wayne Hurlbert at Blog Business World — http://www.blogbusinessworld.blogspot.com/ — Review
Wayne Hurlbert reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Blog Business World

Saturday July 31 – Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, is interviewed on Across the Pond Radio at 11 am EST – http://www.blogtalkradio.com/Across-the-Pond. Listen live on your computer or call in with questions – Call-in Number: (347) 237-5398

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For more details about Jonathan Bernstein and Keeping the Wolves at Bay – visit his tour page at – https://bookpromotionservices.com/2010/04/28/keeping-wolves-bay-tour/

Even if you think you’ll never, ever be interviewed by the media, buy this book and read it cover to cover. It isn’t a substitute for media training. But it will give you the tools and confidence to go head to head–—and possibly even defang—rabid reporters, blood-thirsty bloggers and social networking buffoons who are out to besmirch your good name. (Joan Stewart, The Publicity Hound)

Keeping the Wolves at Bay — Media Training is the definitive “how to” guide for anyone who may have to deal with the media – live, by phone or online – whether they want to or not. It brings readers the best of Jonathan Bernstein’s nearly three decades of crisis management and media training experience, written in a style that’s both entertaining and informative. The material in the book, in various earlier incarnations, passed the test of real crises for many years.

Bernstein takes the readers on a journey that starts “Inside the Minds of Journalists,” moving on to “Getting Ready to be Interviewed” and then segueing to “Media Tactics – Dancing the Dance.” He then provides detailed information on “Media Logistics” for all forms of interviews, and goes on to address some unusual situations – e.g., “Media Training the Untrainable” – in a section called “Special Circumstances.” Finally, he provides readers with bonus materials that they will be able to use, hands-on, right away.

While the author’s focus is on the crisis-related applications of media training, he notes that his clients, have found the teachings to have improved their ability to communicate with many different types of audiences, from town hall meetings to public hearings to investor events and more. His international training experience have demonstrated that the principles espoused in Keeping the Wolves at Bay – Media Training are truly universal.

Take a look at what corporate leaders and leading crisis management professionals have to say about this book.

When you get well known for what you do, the media will want to interview you, which is a good way to get your message out or alternatively, to look really bad. You need to be prepared for interviewers who might tell your story straight — or who might do the opposite. I’ve found that Jonathan Bernstein’s book and training are real-life preparation for whatever can happen, and they’ve helped me get the real stuff out there, and helped keep me out of trouble!

Craig Newmark
Founder, craigslist

***

Jonathan Bernstein has compiled into one document a career full of take-and-use crisis communications lessons. Written in a disarming and interesting informal manner, it’s both entertaining and readable. Uniquely, “Wolves” provides content that can be easily read as a general overview, or studied in depth as a true preparedness guide. This is a well-worthwhile, current guide for crisis communicators at any level of experience. I trust you will enjoy it as much as I did.

Bruce T. Blythe, CEO
Crisis Management International

***

Keeping The Wolves At Bay is an outstanding foundation for preparing individuals and organizations for effective crisis management. If you ever to have to engage with media during a crisis you will be very thankful you experienced the mastery of Keeping The Wolves At Bay.
My personal and corporate experience with Jonathan Bernstein was invaluable. I know without his training, professional insight, and vast knowledge of crisis management, many leaders would have had a much more difficult experience managing crises, present company included.

Mark A. Duffy
President, STR Quality Assurance

***

Jonathan Bernstein’s Keeping the Wolves at Bay is an eminently practical guidance for anyone — business leader, celebrity, politician — who must willingly or unwillingly face the glare of media attention. It appears at a moment in time when the social media and other digital communications have upped the ante exponentially. Bernstein’s practicum on media relations takes on renewed urgency as news, gossip, and opinion now drive public perception virally and at the speed of light.

Happily, Keeping the Wolves at Bay is also rich in anecdote and fun to read. Give it close attention. Those wolves are hungrier than ever.”

Richard S. Levick, Esq.
President & CEO
Levick Strategic Communications

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