Every Author Needs A Blog

In the 21st century, it’s no longer optional to have a blog. All authors need to have a blog to promote their books. Before we go any further, let me expand on that a little bit. Every authors needs to have an active and relevant blog. That means there should be fresh and interesting content on the blog at least 2 – 4 times a week.

What is a blog?

Originally a blog was simply a way to communicate with friends. Four or five years ago I started a “blog” to post a novel I was working on and to share it with friends. Today blogs are a great way for authors to build a brand and establish a promotional platform for their books. You can use a blog to help potential readers get to know the author behind the book and to learn more about the books you write. Non-fiction authors can use a blog to share their writing style and it is a great way to build your credibility when you write about the topics in your books. Think of it as a cyber sales person who is representing you 24 hours a day, 7 days a week. What does your cyber salesman say about you and your books?

Choose a Blog Platform

To get started, you can easily set up a free blog on www.blogger.com or www.wordpress.com, each of these services offer free blogs. You click to “join” and the website is set up in a way that makes it very easy to set up a simple blog. Follow the directions and you can start blogging in minutes. Over time you can learn ways to fine tune your blog and to customize the layout or you can hire someone to set up a blog and to teach you the best ways to use that blog to promote.

For authors who are less tech savvy, Blogger is very easy to use. For authors who have more computer and internet experience, WordPress is a great free platform. Each of these sites gives you a blogspot.com or wordpress.com address, but for $10 on Blogger and $14.95 on WordPress, you can chose your own domain name to use.

How to use a blog?

A blog can include information about your writing, how you write, how you develop story ideas and why you’re qualified to write your books. Non-fiction authors can use their blog to build their credibility with potential readers. Take the opportunity to show people that you have something beneficial to share. You can also show that you have the background and knowledge to help them. Fiction authors can share insider details about their books, the characters, the setting and many other parts of their books. You can also share writing and promotional tips with others. These are just a few of the unlimited number of ways you can use a blog to promote yourself and your books.

Promote your blog

Just starting a blog is not enough. Once you have a blog and once you start blogging on a regular basis (at least 2-3 short or long blog posts per week), you need to list your blog in blog directories. Two or the many directories include: www.blogcatalog.com and www.Technorati.com . Go to both of these sites and register for an account. Once you have an account, you can submit your blog(s) to the directory. This is a great way to help more people find your blog. Think of these like a “Google” for blogs.

Your blog address should be listed on your author business cards, linked to your website, included on your social media profiles, included anywhere your author bio is posted  and listed in your email signature block. These are a bare minimum of the places where you should list your blog address.

It is also very good to register your blog with www.feedblitz.com or www.feedburner.com and place a subscription block so that interested readers can subscribe to your blog. This means that your subscribers will be notified about each of your future blog posts. It’s a great way to stay in touch with interested readers.

These tips are just the beginning of your blogging journey. But it is a promotional journey that you need to take – you and your publisher will be happy that you did.

About Nikki Leigh

Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books – Book Promo 101 and Book Promo 201 lets her share many of the things she’s learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit – http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles – http://promo101tips.wordpress.com/ – check the category list for any specific topics that are of interest to you.  For full details about Book Promo 201 – www.nikkileigh.com/book_promo_201.htm

Read a Review and Book Club Details about Cafe Tempest on I’m Lost in Books Blog

Friday July 31 – Rebecca Taylor shares her review for Café Tempest and an explanation from Barbara Bonfigli about why she feels Cafe Tempest is a great choice for book clubs – http://imlostinbooks.blogspot.com/2009/07/blog-tour-cafe-tempest-adventures-on.html

Nikki Leigh – Award winning Author & Publicist

Book Promo 201 – http://www.nikkileigh.com
Follow Promo 101 Virtual Tours on Twitter –
www.twitter.com/litekepr

Visit www.virtualblogtour.blogspot.com for all tour information

Widow’s Walk by Kenneth Weene – Virtual Blog Tour in September

In September, author Kenneth Weene, will tour cyber space to promote his new book – Widow’s Walk. We are starting to coordinate his tour and are looking for blogs that review books and blogs that deal with the topics in this book. Read on for details about Widow’s Walk and Kenneth Weenes. If you would like to participate in this tour, contact Donna at virtualblogtours @ yahoo.com

About Widow’s Walk
Mary Flanagan, caught between her sense of religion and obligation on one hand and her very human desire for love and life on the other, is in emotional limbo. When she meets Arnie Berger, who becomes both her lover and philosophic guide, Mary’s world seems to be transformed.

Changes also come for Mary’s children, who have been trapped in their own dilemmas. Sean, a quadriplegic, is looking for a fulfilled life. Mary’s daughter, Kathleen must cope with infertility and anger in her search for happiness.

The lives of all three Flanagans are turned upside down by happiness and tragedy.

Topics from Widow’s Walk

  • the role of religion and faith in life
  • the possibility of love
  • the meaning of life and of love
  • dealing with disabilities and quadriplegia in life
  • widowhood and moving on with life as a widow
  • women trying to decide what to do with their lives.
  • people who like to experience emotions and think about life’s meaning.
  • women’s issues
  • the Irish-American experience


About Kenneth Weenes
A New Englander by upbringing and inclination, Ken Weene’s career – primarily in New York – included teaching, pastoral care, and psychology. Throughout his career Ken has also been devoted to writing. His poetry has appeared in a number of publications – both print and web. He authored a number of professional publications. His short stories and essays have also been published. One of his short plays was recently workshopped. An anthology of Ken’s work, Songs For My Father, was published 2002. His novel, Widow’s Walk, has been published in 2009. Ken and his wife, Roz, now live in greater Phoenix where he spends much of his time writing.

Visit Kenneth Weenes at http://widows-walk.webs.com

Just the FAQs About How Blogging and RRS Feeds



Author MaAnna Stephenson shares insights on the benefits of blogging and RSS feeds for authors as she stops by Marketing Tips for Authors http://blog.marketingtipsforauthors.com/2009/07/blogs-and-rss-feeds-just-faqs-blog-tour.html.

MaAnna Stephenson, author of the Just the FAQs ebook series, draws from her experience which includes two decades of technical writing, web design and marketing. If you like what you learn through this interview you can fine more information in her user-friendly guides related to the technical aspects of internet marketing and promotions.

When you visit MaAnna’s tour stop at Marketing Tips for Authors, leave a comment and you’ll be entered in a random drawing for two free Just the FAQs classes http://www.justthefaqs.net/classes.shtml . Not only that, but every commenter is a winner and will have the opportunity to receive a copy of MaAnna Stephenson’s e-book the Quick Step Guide. If you haven’t already read her books, be sure to pick up the series at http://www.justthefaqs.net/ebooks.shtml.

For the most up to date information for all tours, visit: http://virtualblogtour.blogspot.com/2009/05/just-faqs-blog-tour-with-maanna.html

Cafe Tempest Visits Yvonne Walus in New Zealand Today

Wednesday July 29 – Yvonne Walus shares an excerpt from Café Tempest on her blog – http://yewalus.blogspot.com/2009/07/cafe-tempest-adventures-on-small-greek.html

Nikki Leigh – Award winning Author & Publicist

Book Promo 201 – http://www.nikkileigh.com

Follow Promo 101 Virtual Tours on Twitter –
www.twitter.com/litekepr

Visit www.virtualblogtour.blogspot.com for all tour information

Time Management in an Instant by Karen Leland Featured on Moonlight Lace and Mayhem Today

Margay Justice shares information about Time Management in an Instant by Karen Leland. Did you miss the posts about this book last week? If so – you need to take a look – http://moonlightlacemayhem.blogspot.com/2009/07/time-management-in-instant-and-apology.html

Nikki Leigh – Award winning Author & Publicist

Book Promo 201 – http://www.nikkileigh.com

Follow Promo 101 Virtual Tours on Twitter –
www.twitter.com/litekepr

Visit www.virtualblogtour.blogspot.com for all tour information

Happy About An Extra Hour a Day by Nicolas Soergel


In September, Happy About an Extra Hour a Day, will tour cyber space and we are starting to coordinate the blog tour. If you would like to participate in this tour, contact nikki @ nikkileigh.com or stephanie @ nikkileigh.com

We want to reach:

  • stay at home moms
  • working moms
  • small business owners
  • entrepreneurs

Some of the topics that the book discusses, includes:

  • How to save time housecleaning
  • How to save time traveling
  • How to save time dealing with other people
  • How to save time at the office

About Happy About An Extra Hour a Day

Every day has exactly 1,440 minutes in it. Whether you work for a Fortune 500 company, run your own small business or are an independent freelancer, the way you spend those minutes helps or hinders the goals you want to achieve.

Nicolas Soergel, author of the new book Happy About An Extra Hour Everyday (Happy About, 2009) says anyone can create extra time in their life by increasing their efficiency. “If you can save one minute, 60 times a day, you can gain the extra hour needed to make your dreams happen,” says Soergel.

Throughout Happy About An Extra Hour Everyday the author offers easy to implement, time saving tips that he terms “quick wins”.

About the Author –

Nicolas Soergel, was born in Germany in 1969. After completing his studies in business administration at the University of Cologne, he began his career in finance with Sony. Soergel later played a major role in setting up the German, Austrian and Swiss operations of the British vacuum cleaner manufacturer Dyson.

In 2000, Nicolas moved to Japan where at the age of 34 he became CEO of the Japanese subsidiary of T-Systems – a Deutsche Telekom group company. 3 years later he took over responsibility for the APAC region.

Throughout his professional career Nicolas has had the opportunity to meet and interview executives from around the world on the practical ideas they use to save time and get organized. You can read more at Nicolas’s blog: http://www.anextrahoureveryday.com/

Endorsements for the Book –

“Millions of people around the world are starving for one thing . . . TIME. Imagine what it would be like if right now you had one more hour each day to do just what you wanted. In this amazing book Nicolas Soergel provides an actionable blueprint for adding more time to your day. If you are among those who starve for more time you MUST read this book.”

Jeb Blount, CEO of SalesGravy.com; Author of “Power Principles and 7 Rules For Outselling the Recession”

“‘Happy About An Extra Hour Every Day’ is an essential resource for all road warriors. As a 100,000 mile per year traveler, I am always looking for tips to make my trips easier and save some time. This book overflows with simple, easily adaptable ways to do just that. For me, just applying a couple of the tips makes my life easier. Well worth the price of admission!”

Rich Goldman, VP, Corporate Marketing & Strategic Alliances, Synopsys

“A global road warrior for many years, I thought I already was good at time management – but Nico made me think twice! Great reading, straight to the point.”

Michael Hofmann, VP, Nokia Corporation

“Don’t Procrastinate! Pay attention to the tips in the book that are relevant to you and make them work to save the time you need to get more done.”

Vish Mishra, President, TiE [The Indus Entrepreneurs Network] Silicon Valley and Venture Director, Clearstone Venture Partners

“Easy to find – easy to read – Quick Wins for almost every situation. Winning an extra hour can be so easy.”

Heinz Fischer, Managing Director, Loewe

“A must read for every assistant who needs to manage her own and other people’s time.”

Holger C. Johnson, CEO, ebuero.de

“A great guide to the little everyday things you can do at home, work and on the road to save both time and sanity.”

Karen Leland, Bestselling Author of “Time Management In An Instant”

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