Heart of Marketing by Judith and Jim – Virtual Blog Tour

Promo 101 Virtual Tours is excited to announce a great new marketing book that we will promote the week of May 11 – 15. You may wonder why this is only a one week campaign – that is because the authors are doing an exciting Amazon best seller campaign. Each person that buys the book on May 14th will also get $1000’s of free gifts from their joint venture partners. We are coordinating a virtual blog tour during that week and it is very easy to participate. We can also let Judith and Jim know if you are interested in being considered for a spot in the joint venture. Take a look at the information listed below and let me know if this campaign is of interest to you. If you would like to talk about being part of this tour, contact me at nikki@nikkileigh.com


Nikki Leigh



Virtual Blog Tour – There are a number of ways to participate in a tour

  1. Write a review for the book (we supply a copy of the book)
  2. Send interview questions for the author to answer (based on information from their blog, questions about their writing or the topic of their book).
  3. The author being a guest for a day – about their book, writing, background or book topics.
  4. Post an excerpt from the book.
  5. If you have a radio show or podcast, our authors love to do interviews.
  6. If you have another idea, let me know. I love promoting – outside the box.



About The Heart of Marketing

“The Heart of Marketing” is a book about marketing. But more important, it’s a book about soft sell marketers, and their desire to market and sell their products and services online or off without compromising their personal and professional values or integrity. “The Heart of Marketing” emphasizes respecting people in the commercial marketplace without sacrificing the desire to create a large income and a substantial profit.


Understanding if You are a Soft Sell Marketer – It’s all about the difference between ROI and ROE. Additional Book Details and ROI vs ROE Details – http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim.html

 People Who Need to Read


  • Marketers
  • Sales people of all stripes
  • Care-givers to teacher
  • Coaches
  • Therapist
  • MDs
  • Interior designer
  • Musicians
  • People who help others with life-experience shifts and life enhancement.


        Topics That Are Discussed in


  • The difference between ROI and ROE
  • Selling Is Spiritual Service
  • The interdependence of all human beings necessitating a shift in commerce
  • That the seller-buyer relationship is at the center of the commercial transaction.
  • The intent to resolve the conflict between care-giving and making money.
  • That on or offline, marketer is composed of two dimensions


About Judith and Jim —

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketerssassociation.org

Additional Bio Informationhttp://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html 



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