This summer, Jonathan Bernstein will be touring cyber space to share his book, Keeping the Wolves at Bay – Media Training. I’ll be honest, this was not a topic I’ve thought about, although I do a lot of interviews and have done interviews on my radio show. I just never gave the subject the attention it deserved, but I’m looking forward to learning more during this tour – and of course, share that with all of you. This is a topic that you don’t want to have to learn about once the crisis has happened – you need to know how to keep the wolves at bay, before they are knocking on your door, calling and emailing you about a crisis.
We’re looking for busy blogs to host Jonathan. Some of the topics we want to discuss include: Crisis management, Media relations and Disaster response.
Some of the types of people we would like to reach during the tour include: All organizational spokespersons, Organizations that might like to have the book to offer to clients as a premium, College-level professors of PR or related fields who might want to use it as a textbook. We are also interested in hearing what you think.
If you would like to talk with me about being involved in this tour, please contact email@example.com. I look forward to talking with you. Now, here is more information about the book and the author.
About Keeping the Wolves at Bay – Media Training
Keeping the Wolves at Bay — Media Training is the definitive “how to” guide for anyone who may have to deal with the media – live, by phone or online – whether they want to or not. It brings readers the best of Jonathan Bernstein’s nearly three decades of crisis management and media training experience, written in a style that’s both entertaining and informative.
For much more information visit – http://bookpromotionservices.com/2010/04/28/keeping-the-wolves-at-bay/
Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience meeting clients’ needs in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations. Prior to launching what was then known as Bernstein Communications in 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world’s largest public relations agencies. His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism — to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Intelligence covert operations. Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. His commercially published Keeping the Wolves at Bay – Media Training has been described as “an outstanding foundation for preparing individuals and organizations for effective crisis management.” Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.” (For more details about Jonathan Bernstein – http://bookpromotionservices.com/2010/04/28/about-jonathen-bernstein)
For much more information about Jonathan Bernstein, visit – http://bookpromotionservices.com/2010/04/28/about-jonathen-bernstein/
Website Address: http://www.bernsteincrisismanagement.com
Primary Blog Address: http://bernsteincrisismanagement.blogspot.com
Buy Your Copy of the Book – http://www.thecrisismanager.com
Keeping the Wolves at Bay- June 2010
(We are still adding more tour stops.)
Wednesday, June 2 – Lillian Brummett at Conscious Discussions — http://consciousdiscussions.blogspot.com/2010/06/interviews-today.html – Guest Post
Lillian Brummett, at Brummet’s Conscious Blog, shares a guest post by Jonathan Bernstein and Celeste Mendelsohn about writing a book and the road to publication.
Monday, June 7 — Joyce Anthony at Books and Authors – http://joyce-anthony.blogspot.com/2010/06/jonathan-bernstein-teaches-art-of.html Joyce Anthony introduces Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, at Books and Authors.
Tuesday, June 8 — Joyce Anthony at Books and Authors – http://joyce-anthony.blogspot.com/2010/06/look-inside-keeping-wolves-at-bay-media.html
Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, visits Joyce Anthony at Books and Authors. He will share an excerpt from his book, the definitive “how to” guide for anyone who may have to deal with the media – live, by phone or online – whether they want to or not. It brings readers the best of Bernstein’s nearly three decades of crisis management and media training experience, written in a style that’s both entertaining and informative.
Wednesday, June 9 — Joyce Anthony at Books and Authors — http://joyce-anthony.blogspot.com/2010/06/book-review-keeping-wolves-at-bay-media.html
Joyce Anthony reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Books and Authors.
Thursday, June 10 — David Magee Show– http://www.warpradio.com/player/player.asp?id=14085&br=Firefox&os=win&streamType=&streamRate=0
Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, is a guest on the David Magee Show, a syndicated radio program that believes that business is life, so live it large.
Friday, June 11 – Nikki Leigh’s review at Evan Carmichael
Nikki Leigh reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Evan Carmichael.
Thursday, June 24 –Creative Learning Blog — http://blogs.clc.co.nz/LearningStyles/archive/2010/06/24/use-creativity-correctly-in-your-media-relations.aspx -- Excerpt Jonathan Bernstein shares an excerpt from his book, Keeping the Wolves at Bay: Media Training at Dianne Ascroft’s blog.
Thursday, June 24 — L. Diane Wolfe at Circle of Friends – http://circleoffriendsbooks.blogspot.com/ –Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training shares how this book would benefit writers, authors, publicists, publishers.
Friday, June 25 – Dianne Ascroft at Ascroft, Eh? — http://dianneascroft.wordpress.com/2010/06/25/peer-into-keeping-the-wolves-at-bay/ — Excerpt Jonathan Bernstein shares an excerpt from his book, Keeping the Wolves at Bay: Media Training at Dianne Ascroft’s blog.
Monday, June 28 — Wayne Hurlbert at Blog Business World — http://www.blogbusinessworld.blogspot.com/ — Review
Wayne Hurlbert reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at Blog Business World
Cheryl Maladrinos reviews Keeping the Wolves at Bay: Media Training by Jonathan Bernstein at The Book Connection.
Saturday July 31 – Jonathan Bernstein, author of Keeping the Wolves at Bay: Media Training, is interviewed on Across the Pond Radio at 11 am EST – http://www.blogtalkradio.com/Across-the-Pond. Listen live on your computer or call in with questions – Call-in Number: (347) 237-5398
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